I’ve been writing copy and producing marketing strategy for entrepreneurs and businesses for more than 20 years. Most recently, I was selected as an apprentice for Ray Edwards, an internationally renowned copywriter. In fact, I one of the first of Ray's Endorsed Service Providers.I've been studying Ray's million-dollar copywriting techniques since 2015 and use them to successfully launch products and build businesses for my clients.
Are you an executive of an emerging or high-growth business, or entrepreneur who needs to build brand awareness?
Do you need a new way to connect with your ideal customers and create leads for the top of your sales funnel?
Maybe you need to share how you solve the problems that keep your customers up at night.
Are you launching a product and wish someone could write your copy? I can help you with that, too.
From clarifying your message to brand development to creating thought-leadership content using blog posts, case studies and webinars - I can help you create a game plan to meet your goals and objectives.
I love working with clients one-on-one, but maybe you need someone to coach you through the process. Whatever your situation, I can point you in the right direction to help you reach your goals.
Right now, you can find me playing “underwater tourist” scuba diving 75 feet below the coastline of Belize. When I'm on land, I help business owners navigate with copywriting, marketing, and coaching. I'm adept at helping brands uncover hidden treasures in shark-infested waters by writing words that sell their products and services while positioning them as thought leaders with their audience.
Over the past 20+ years, Joy has worked with notable brands like Marvel Comics Creator Stan Lee, Compaq Computer Corp., and Enron to thought leaders like Ray Edwards, and many more.
My goal is to help brands connect to their customers using copywriting, marketing, and business coaching strategies. As a seasoned expert, I offer strategic planning, message clarification, thought-leadership content, PLF launch copy, and much more. Rest assured I deliver on my promises and strive to exceed your expectations.
Many years back I found myself working 70-80 hours a week in corporate America building the brand of SaaS-based companies. I didn't realize I was married to my job and missing out on life until I was forced into downtime when I had surgery to rebuild my foot.
You see, since birth, the simple act of walking was a challenge. Most people had no idea that a wheelchair was predicted for my future. The promise of a mechanical engineer turned orthopedic surgeon created a 9-month recovery that forced me to "unplug" from the rat race.
This journey was the catalyst to get me out of "corporate prison" and start a new reality as a full-time copywriting and marketing communications consultant. I recently added business coaching, which comes naturally to me, to my offering.
I now provide services to clients nationwide. While I have a diverse background—my sweet spot is connecting brands with their customers. I also lead several mastermind groups to propel other entrepreneurs towards their success. When I'm not working, you can find me volunteering to give back to the community through my church and other groups.
I still work hard and put in long hours, but I balance it by weightlifting, kayaking, boating, and scuba diving with my husband. I also spend a lot of time receiving love and entertainment from the "president" and "CEO" of my company—Quigley and Paisley, our Cavalier King Charles Spaniel "furry sons."
My "Corporate" Bio
With 25 years of experience, Joy Capps | Engaging Business Communications, LLC is based on Joy's accomplishments, experiences and her innate drive. Joy has worked with and for agencies while managing teams that have produced phenomenal results for companies and individual brands. She is an award-winning, results-driven business communicator who thrives on building relationships and brands through marketing communications and copywriting.
Joy possesses a stellar track record creating and executing strategic campaigns and programs that increase visibility, augment sales, expand brand awareness, grow existing customer bases and engender customer loyalty. Joy has honed her intuitive interpersonal skills by working with executives from start-ups to Fortune 500, as well as board members and politicians. As a creative problem-solver, she brings solid business acumen, strong work ethic, and unwavering integrity.
Joy’s award-winning experience is complemented by a Master’s Degree and leadership roles in the International Association of Business Communicators (IABC). Joy served a three-year term on IABC's Board of Directors, which is an appointed position. She recently served on the local Rotary Board managing the Public Relations Committee, Social Committee, and Annual Fundraising Event.
While her sweet-spot is connecting B2B companies and entrepreneurial brands, Joy has provided marketing communications support to a variety of industries. These verticals include: Technology (Cloud-based, SaaS Software & Hardware), Human Resources Management, Healthcare IT, Healthcare Insurance, Business Services, Energy (Oil, Gas and Hazardous Waste Recycling), Financial Services, Education, Trade Associations & Non-Profits, Retail, Hospitality, Foodservice, Tourism, Real Estate and Publishing.
Notable companies she's supported include: Compaq Computer Corp., Enron, Stan Lee Media, TECO, People's Gas, Safety-Kleen Corp., Benefitfocus, PeopleMatter, Neon Workforce Technologies, TaxBreak, TerraHR, Smart Suite, Bublish, Corvirtus, Wurk, Networlding, Syndicated Insurance Resources, Intersect Communications, Production Design Associates, Charleston Defense Contractors Association, and Network for Good.
In her spare time, she enjoys exploring the outdoors with her husband, Robert, and two Cavalier King Charles Spaniels, Quigley and Paisley. In addition to scuba diving and underwater photography, she's a weight lifter and cyclist.
Let me create marketing communications and copywriting to connect your brand with your customers.