Surveys are powerful tools that can help answer questions for your business. A well-executed survey can help you go beyond your ‘gut feeling’ to make sensible decisions based upon the results.
So many key learnings and new insights can be gained through surveys. When done correctly you can discover the needs and opportunities of your target audience. Target audiences clearly vary based upon what you’re trying to learn and from whom. Generally speaking, a business or individual would want to survey customers, prospects or employees.
The data from a survey can help accomplish a myriad of things including: *creating personas for marketing, *launching a new product, *comparing against competitors, *determining market needs and wants, *establishing project goals, *tweaking project outcomes, *generating data points for a report or book you’re writing, *evaluating customer experiences, *expanding product development ideas, *testing branding ideas, colors, tag lines, logos and concepts, *establishing social proof, *assessing baselines, *validating assumptions, etc.
Surveys can be complex or brief and to the point. Studies show that solid participation rates are achieved when a survey is brief and to the point with no more than 10 questions.
In today’s soundbite journalism era, you need to be quick and to the point. So the shorter a survey is the better the chances are people will take the time to complete it.
One way to increase response rates is to offer an incentive for participating, such as offering a drawing for an Amazon gift card or something that most people would be drawn to. In addition, it is recommended that the timeframe for participation be fairly short with a specific ending time.
An effective email campaign that encourages participation is always a good idea. This provides the opportunity for a list of intended participants to be segmented based upon email opens and clicks. Follow-up reminders can then be sent to those who have actively opened or clicked the survey link without completing the survey.
Creating, executing and delivering results for a survey is something that Engaging Business Communications has successfully executed for many clients.
Each survey is thoughtfully customized, tweaked and issued based upon a collaborative process that works with the clients goals, objectives and needs.
The costs of a survey varies based upon project needs.
Reach out to us today to see how Engaging Business Communications can create a survey to help you uncover answers to your unknowns.