This morning I opened the dishwasher to unload it before heading to the office. As I started to take the “clean” dishes out, I noticed something. They were all wet like clean dishes, but they didn’t look or smell clean. Something was definitely off.
Upon closer examination, I noticed that the dishwashing detergent tray never opened during the cycle. A quick analysis found me opening the detergent tray and starting the dishwasher over again to get the dishes clean.
This real-life situation made me think about copywriting. How many times do we write emails, website copy, infographics, blogs, or social posts that fall flat? The words we write don’t connect with our audience or evoke the response we are looking to achieve.
(This also reminds me of the scene in Rush Hour where Chris Tucker thinks Jackie Chan doesn’t speak English.)
Now it is true that one size does not fit all. Because we are all wired differently, what resonates with one reader may not strike a chord with someone else.
Just like the dishwasher analysis, sometimes you need to analyze your copy to determine if you’re reaching your goals. Or maybe like Chris Tucker, you need to understand your audience so you can speak the same language.
Here are some questions to kickstart your copywriting analysis:
At the end of the day, you need to use a marketing and copywriting approach that works for you. If what you’re doing is working, stick with it.
If your situation is similar to the dishwasher scenario, you may be setting everything up for success, but you’re not getting the results you wanted.
Long-term marketing success comes by consistently creating and delivering content (emails, website copy, infographics, blogs, or social posts) that benefits your readers.
So how can you help your readers find value in the words you write?
Believe it or not, there are formulas you can use to make sure that your words connect with your audience. I’ve learned these tips by continually studying master copywriters, and even working with them.
Here are a few things to consider when you write:
If you’ve read this far, you could be a loyal reader who likes to read what I have to share. Or perhaps you’re someone who is having a hard time creating content to reach your goals.
Whatever brought you here, please consider me as a resource to help guide you in your journey to connect with your audience.
If you’d like to learn more about the latter points, I’m sure to write about them in upcoming posts.
Do you need help now, and don’t want to wait for future posts? I love helping people succeed. I can walk you through how to do it, coach you to success, or do it for you. Schedule a 30-minute call with me today.