If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.
But if you’re the type of entrepreneur that is driven to succeed—then you’ll appreciate the thoughts I’m writing here.
You’re probably an A-type personality, like me, that creates goals and does whatever it takes to realize the results.
You’re so focused on succeeding that working towards your goal is similar to a thirst that you cannot quench.
You know that if you pay your dues and put in the effort—you will see the fruits of your labor.
You’re committed to reaching your project goal(s) even if it requires working seven days a week with 12-hour days.
But what happens when you cross a goal line?
Do you take your foot off the gas when you are on the other side of your big, hairy project?
Or do you simply move onto the next thing on your never-ending list of things to accomplish?
If you are a genuine A-type entrepreneur that is passionate about succeeding, the answer is probably, "yes, I move onto the next thing on your list."
You are known for burning the midnight oil striving to complete one project after the next.
And when you get one thing completed, you quickly move onto the next item without blinking your eyes.
What if I were to tell you that you’re missing something that is vitally important to your success?
I know what it is because I’m just like the person I described here.
Read on for a story that you may be able to relate to… and to learn the hidden secret for success.
Driven to Meet An Audacious Goal: A Short Product Launch Runway
An internationally renowned client came to us for copywriting support for their next launch.
Their online product already sold well.
But they knew that their results would get better with the right direct response copywriting to level-up their sales.
They’d already set their launch calendar before connecting with us for copywriting support.
What typically took many months of planning and copywriting, needed to occur within less than 30 days.
This may seem simple to the untrained eye, but a Jeff Walker-Style Product Launch requires an intense amount of planning and copywriting.
And you can’t just write about anything quickly and call it a day.
As the copywriter, you have to learn the product, understand the audience you’re trying to reach, and… if you want to do this right… you must follow the copywriting guidelines and frameworks taught by Ray Edwards.
Without getting into the nuances of this particular product launch, let’s just say that we (me and a team of copywriters) pulled it off.
We not only delivered more than 90 pieces of copy to the client on time, but we delivered it early.
(Okay - only by one day - but still that counts as “early” in my book.)
By the time we got to the other side, I felt beyond saturated with the copy for this product launch.
(Did I mention that while I was neck deep in writing and managing this product launch copy, I was still meeting the copywriting and marketing needs of my other clients?)
When I woke up the day after meeting this goal, I was numb.
Numb with excitement for meeting the goal.
But I was also drained and exhausted from being so focused on meeting the deadline for the short runway while managing my other clients' needs.
So you know what I did next?
Well, I did what any good entrepreneur does…I crossed the launch copy deadline off my list and jumped onto the next project I needed to accomplish.
In fact, that morning I had to conduct a media training session for a client who had an on-camera interview with FOX News - and then go attend the live interview with the client… and then I…
Well, I got back to my desk, turned on my computer, and started to write copy for a different client project when it hit me…
I was zonked.
My batteries were running low.
My creativity wasn’t as sharp.
It felt like I was walking through a pool of mud and sludge.
Discovering the Hidden Secret for Success
After working myself to the bone and successfully hitting my targets — I realized that I was missing something valuable.
I felt off my A-game, but I couldn’t put my finger on it.
I kept wondering what was wrong with me.
Then it hit me… I needed to unplug and recharge my batteries intentionally.
I needed a moment to change my perspective before I did anything else.
I needed more than a short moment to pause or reflect.
My mind required a chunk of time to do something different.
So that’s what I did.
I spent a few hours of “me time.”
No Internet. No texting. No work. No deadlines.
But this insight wasn’t one dimensional.
This wasn’t a one and done kind of thing.
At the time, investing in recharging was me just doing what my body and mind needed.
Little did I realize that this was something that I’ve needed to schedule time to do for a long time.
In fact, I know now that recharging and changing my perspective is vital to my ongoing success.
As A-Types, we are passionate and driven to reach our personal and business goals.
We’ll do whatever it takes, and once we’ve achieved it… we quickly move onto the next thing.
But when we do that, we’re shortchanging ourselves and the results we are capable of achieving on future projects and goals.
I now see that when I’m intentional about scheduling recharging times into my routine, I’ll be more successful in whatever I do.
Let me challenge you to build recharge time into your routine.
I guarantee you’ll be better equipped to accomplish the next things on your list.
Need help planning and writing copy that product launch copy? Tap into my direct response copywriting and marketing skills. It all starts with a conversation. Schedule one with me today when you CLICK HERE.
Everywhere we look people are talking about creating goals for the new year.
At its core, goal creating is about change and transformation.
Creating transformation is a good pursuit anytime — not just at the beginning of a new year.
No matter what you want to achieve, creating goals formalizes a game plan to help you get from point a to point b.
Setting new goals creates growth opportunities to help push beyond your self-imposed limitations by exploring the unknown.
Do You Suffer from Shiny Object Syndrome Like Barracudas?
As an entrepreneurial business owner, it is easy to get sucked into “shiny object syndrome,” which can derail you from reaching your goals without you even knowing it.
Does shiny object syndrome describe you?
If you find yourself darting after the latest trend consistently - then you are definitely afflicted with the shiny object syndrome.
Since you and I both are entrepreneurs, this next statement won’t come as a surprise…
Most entrepreneurs are highly motivated and want new developments to occur fast, which can sometimes lead to this disease of distraction.
Like barracudas that chase shiny objects in the ocean, we can all find ourselves lost in a sea of options without producing our desired results when we ping from one fad to another.
Here’s an Underwater Tourist Fact: Shiny objects attract barracuda’s attention. Their intended prey are silvery fish, but any shiny thing can take them off course fast.
Barracudas get a bad rap as a menace of the ocean because of their shiny object syndrome.
Their ability to go after the wrong thing leaves them hungry and “off course” in the vast ocean.
It must happen to them a lot because they are known for darting after “shiny objects” going up to 35 miles per hour.
With their ability to accelerate into bursts of speed, they sprint towards what they think could be their next meal all the time.
Just like barracudas, you probably have experienced that adrenalin rush when you chase after the latest how-to _____ phenomena.
When you follow these distractions, you can find yourself “lost” in the ocean of entrepreneurial businesses.
So if you do this, you’re not alone.
But, sadly, sometimes those businesses “drown” when they don’t reach their goals.
Your “how-to _____” blank could be anything from… how-to create webinars, how-to use YouTube, how-to write your own book… etc.
Whatever it is that attracts you and draws your attention away from building your business can hurt you more than help you.
Dive Into Your Goals Without Getting Lost at Sea
It may sound cliche, but it is possible to dive into your business goals without getting lost at sea.
When you are intentional and don’t chase after the latest shiny object, you can see great success.
But how do you do this?
You need to create a strategic plan that helps you map out ways reach your goals.
And you don’t have to reinvent the wheel to plan well.
In fact, the best method I’ve found to help me stretch and grow is by studying and following formulas that have worked well for others and then taking action on them.
Plan Your Dive, and Dive Your Plan
As a passionate underwater tourist (aka scuba diver) that uses copywriting and marketing to connect businesses with their customers, I tend to see the world—both business and personal—through the lens of diving.
Whenever I get ready to explore the depths of the ocean, I don’t just dive in and hope things will work out.
I plan my dive.
Or as they say in the diving community, “Plan your dive, and dive your plan.”
This same simple process is vital for success in anything we pursue.
We have to plan our _____, and then take action on our plan.
I left that blank on purpose because you can fill that blank with any one thing you want to do.
And if you follow the formula, you will see results.
Plan your _______, and then take action on what you’ve planned.
So what’s in your blank for the next four quarters?
Is it launching a new business?
Are you going to create a new product, service, or online course?
Perhaps your blank is focused on growing an email list, writing a book, or delivering your signature speech.
Use my DIVE acronym so you can have success diving into your goals:
In diving, if you don’t have a plan, you can wind up in a bariatric chamber, severely hurt, or worse yet - dead.
If your business operates on a wing and a prayer, or you follow the spray and pray it works method - it can and will fail.
Let me encourage you to dive into your goals by creating a plan to follow - and then follow it.
I guarantee you’ll see results.
Need a seasoned copywriter and marketer to help you create a plan?
Schedule a free 30-minute conversation with me and we will discuss your needs.
You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Playing underwater tourist makes me do a happy dance. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Finding lessons from diving that apply to business and life that can help others is my jam.⠀⠀⠀⠀⠀⠀⠀⠀⠀
In my 12+-year diving "career," I've always wanted to go diving on my birthday.⠀⠀⠀⠀⠀⠀⠀⠀⠀
With more than 600 dives under my belt, January 19th never seemed to work out for a diving adventure.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm hopeful that this year is different.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Weather permitting, my dive buddy husband and I are jumping into the deep blue.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can't wait.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Similar to the Most Interesting Man in the World ad, "I don't always book dives for January, but when I do... it is on my birthday!"⠀⠀⠀⠀⠀⠀⠀⠀⠀
Crossing my fins for good weather on Saturday, Jan. 19.⠀⠀
Want to learn lessons from diving that can apply to your business? Download my free 180 Power Words That Sell, and you can receive period tips and insights from me.
’Tis the season when everyone reflects on where they have been over the past year.
We all seem to play the reflection game in one way or another.
If you’re like me, you’ve probably asked yourself, “What did I accomplish?”
And then you dive a little deeper unpacking the “wins” and “losses” to analyze what you could have done differently.
When you’ve walked through your year in review, did you discover that it went the way you expected?
Did you create a mental or literal checklist to see how it aligned with your game plan for the previous year?
Perhaps you took pen to paper - or put fingers on your keyboard - to write out a review of the past year before you set goals for the new one.
Or were you like many who flew by the seat of their pants without a game plan?
Diving Into Your Past
Even if you didn’t create a plan for the last year, you probably spent more than a few minutes over the past few days and weeks thinking about what happened in your world.
The phenomena of diving into our past helps us move forward to a new future.
Reflection is a trend that seems to captivate us all whether we want it to or not.
As a scuba diver, the way I improve my diving skills is by reflecting on my previous dives, evaluating how they went, and planning the steps I need to make my next dive better.
This concept applies to everything I do in business and my personal life, too.
If I want to improve and reach my goals - I have to dive into my past before I can move forward.
Since I work better following a formula, I created an acronym to help make the most of my review.
But before I share it with you, let’s look at what is happening around us right now.
Everyone Is Reflecting
When you watch TV or listen to the radio, all the major news stations and news magazines are focused on recapping the past year.
They are looking at the major happenings and milestones and reviewing the legacies of those who are no longer with us.
They are pouring over the new trends that surfaced and projecting about new ones to come.
You can also read emails and social posts from your favorite bloggers and entrepreneurs sharing insights about 2018 and the new year to come.
Just today I was standing in line at the pharmacy, and I saw a shelf full of magazine covers addressing reflection and new year’s resolutions.
It is quite clear that reviewing the past year before moving forward is essential for growth.
But why are new year’s resolutions so intriguing and how did this phenomena begin?
When Did Reflecting Become A Tradition?
A quick search of Google shows that this tradition isn’t something created by a marketer to sell things.
(Although, I wouldn’t put it past any business owner or entrepreneur to find a way to capitalize on this phenomena.)
According to the History Channel - and many other online sources - New Year’s resolutions began more than 4,000 years ago.
But the way each new year was celebrated has changed over time due to a lot of influence from religious groups, different cultures, and various leaders.
Dating back to the Babylonians, you can find celebrations of the new year held in March with an 11-day festival when the crops were planted.
In 46 B.C., Julius Caesar moved the holiday to January to honor Janus, the Roman god of beginnings.
The Jewish New Year celebrations—which some sources say started in the 8th to mid-6th century B.C.—are celebrated on Rosh Hashanah through the High Holidays and culminating in Yom Kippur.
The history of new year celebrations and the practice of reviewing the old year is deep and wide encompassing both religious and secular practice.
It is interesting to note that this centuries-old tradition leads to the same storyline even today; everyone resolves to do something differently in the coming year.
At its core, new year’s resolutions are about transformation.
As Carl Sagan once said, “You have to know the past to understand the present.”
Dive Backwards to Make Forward Gains
Before you dive into your new year, let me encourage you to take a moment to pause, reflect and review this past year.
When you analyze the past, you can uncover any mistakes or bad habits that you want to change in the new year.
You’ll also find things you did well and need to celebrate.
I’ve created a simple acronym to help you focus on the right things.
Of course, I felt compelled to use the diving term ‘scuba’ to do this.
Write down your reflections for each these elements. When you are done working through this list, post the results in an area where you'll see it every day, so you can focus on your key learnings.
Search - Search for the top highs and lows from your past year. List out your top five "wins" and your top five "losses." Do this for both your personal life and your business.
Celebrate - Celebrate any success you experienced. Take time to celebrate any big and small accomplishments. Don't just glaze over them. Make sure you reward any achievements. Doing so can ensure long-term success.
Uncover - Uncover roadblocks you encountered and things you could have done differently.
As you look at your list of highs and lows, determine what you could have done differently in each situation to ensure success. Realize that even your highs could use improvement. Note every observation and write out how you plan to approach it better in the future.
Balance - Look for specific projects you balanced well, as well as ones you could have juggled better. If you’re an A-type personality, like me, finding balance in your pursuits is sometimes hard to do. (Hint: This step is critical for reflection.) When you celebrate the areas you practiced balance, you can also uncover areas you need to focus on being more balanced.
Action - Be intentional and take action on what you’ve uncovered through your SCUBA reflections. Don't just make this a one and done exercise. Use what you've learned as a roadmap to guide where you're going in the future.
Learning from your past can set you up for success in the future.
As Winston Churchill once said, “ Those that fail to learn from history are doomed to repeat it.”
Let me challenge you to dive into your past using my SCUBA acronym.
You can easily uncover areas you want to improve and activities you want to repeat when you practice SCUBA diving.
Make the most of your time by SCUBA diving into your past today.
On Dec. 1, I experienced an unexpected tragedy.
The impact of this experience only I know or understand.
But my husband and parents know the depth of my feelings.
My heart was broken into a million pieces as my best friend of 24 years died unexpectedly.
I tried to hold in my pain by pushing into my client work to mask the feelings deep in my spirit.
But as the days and weeks have passed, I learned that not working through the stages of grief wasn’t helping me.
Little things started coming to mind at the most inopportune times... distracting me and pulling me off my A-game.
I thought I was masking my pain well, but it became clear that not selectively telling others what was wrong only made me look stupid.
After much discussion and prayer, my husband and I decided I needed to talk to someone.
So I reached out to my pastor and scheduled a time for a conversation.
I shared high-level thoughts about what I was going through with a few friends.
I also confided in a dear friend about my raw emotions.
Thankfully she listened, consoled, supported, encouraged, and prayed over me.
And when my husband and I went to meet with our pastor - he did the same.
During our meeting, my pastor told me that what I was going through was normal.
Here’s what I’ve come to realize... it may take me a long time for this gaping hole in my heart to heal, but time can and will heal all wounds.
Insights for Business and Life
It also has helped me gain these insights that you may find helpful:
I feel better just writing this out.
And I’m hopeful that my thoughts help someone in whatever they are going through in life.
From business colleagues and personal friends to complete strangers - we all need to treat each other with kindness and respect.
Let me encourage you to find ways to encourage, support, and love others with kind words and thoughts.
You only have one life to live.
Impact others positively and live your life well.