Providing insightful content online is the name of the game these days. If you consistently do it right, you’re sure to build positive awareness for your brand.
Creating webinars is one way to provide content that draws people to you time and time again. They are easy to produce and cost effective as the content can be replayed and repurposed for a long time.
While there are several types of webinars, there are only a handful that I recommend delivering. I need to touch on a few things before I tell you which ones I have seen used to successfully build brand awareness.
Don’t be a Wolf in Sheep's Clothing. If you’re like me, you’ve signed up for many webinars that you think are going to provide great content. Once you invest the time to log in and listen, you see that the presenter is only there to sell you on how wonderful they are and the products they sell.
Always Be Truthful. If you’re going to sell something on your webinar, be upfront about it from the beginning. “Join me to learn XYZ tips and receive a special offer to subscribe to my XYZ course.”
If you consistently follow those principles while providing insightful content your target audience needs and wants, you’re sure to build positive awareness for your brand.
Let’s look at the four types of webinars I recommend.
In today’s online society, companies of all sizes use webinars to educate, inform, instruct and sell. These online seminars or meetings are typically live and used by sales and marketing teams. Recordings of the sessions offer reusable content with many marketing options. A quick online can quickly reveal free and paid webinars about virtually any type of content.
Some presenters do require registrants to pay for webinars. While it is possible to monetize your sessions, it might prove to be a daunting task to get people to put skin in the game; especially when you’re just starting to market yourself, your product or your brand. Like most things in life, people expect more in return when they have to pay.
If you’re just beginning to evaluate whether or not to add webinars to your marketing regime, you’ll want to start by getting a handle on the ins and outs of hosting free webinars. Use the time to build your brand and determine what your audience needs and wants.
If you build your Brand RAMP before you do anything else, you’ll be sure to come to mind when your target audience desires your product or service.
Since you can’t really predict when that need is going to occur — you want to position your brand, and products or services to come to mind when that time of need happens. This means either the prospective buyer will already know about you and think of your offerings when the need arises, or you will be recommend by others.
How do you do this? By building your Brand RAMP.
RAMP is an acronym for:
Of course, prospects have to do more than recognize your name. They won't buy if they don't know what you provide and how what you offer is different and better than potential competitors. (This is the A of the Brand RAMP --Articulate.)
If you can get existing customers to memorize what you do and prefer your products or services over others — you’ll continue to win prospective customers when they talk about their favorite vendors with others.
So what are you waiting for? Begin building your Brand RAMP today!