If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.
But if you’re the type of entrepreneur that is driven to succeed—then you’ll appreciate the thoughts I’m writing here.
You’re probably an A-type personality, like me, that creates goals and does whatever it takes to realize the results.
You’re so focused on succeeding that working towards your goal is similar to a thirst that you cannot quench.
You know that if you pay your dues and put in the effort—you will see the fruits of your labor.
You’re committed to reaching your project goal(s) even if it requires working seven days a week with 12-hour days.
But what happens when you cross a goal line?
Do you take your foot off the gas when you are on the other side of your big, hairy project?
Or do you simply move onto the next thing on your never-ending list of things to accomplish?
If you are a genuine A-type entrepreneur that is passionate about succeeding, the answer is probably, "yes, I move onto the next thing on your list."
You are known for burning the midnight oil striving to complete one project after the next.
And when you get one thing completed, you quickly move onto the next item without blinking your eyes.
What if I were to tell you that you’re missing something that is vitally important to your success?
I know what it is because I’m just like the person I described here.
Read on for a story that you may be able to relate to… and to learn the hidden secret for success.
Driven to Meet An Audacious Goal: A Short Product Launch Runway
An internationally renowned client came to us for copywriting support for their next launch.
Their online product already sold well.
But they knew that their results would get better with the right direct response copywriting to level-up their sales.
They’d already set their launch calendar before connecting with us for copywriting support.
What typically took many months of planning and copywriting, needed to occur within less than 30 days.
This may seem simple to the untrained eye, but a Jeff Walker-Style Product Launch requires an intense amount of planning and copywriting.
And you can’t just write about anything quickly and call it a day.
As the copywriter, you have to learn the product, understand the audience you’re trying to reach, and… if you want to do this right… you must follow the copywriting guidelines and frameworks taught by Ray Edwards.
Without getting into the nuances of this particular product launch, let’s just say that we (me and a team of copywriters) pulled it off.
We not only delivered more than 90 pieces of copy to the client on time, but we delivered it early.
(Okay - only by one day - but still that counts as “early” in my book.)
By the time we got to the other side, I felt beyond saturated with the copy for this product launch.
(Did I mention that while I was neck deep in writing and managing this product launch copy, I was still meeting the copywriting and marketing needs of my other clients?)
When I woke up the day after meeting this goal, I was numb.
Numb with excitement for meeting the goal.
But I was also drained and exhausted from being so focused on meeting the deadline for the short runway while managing my other clients' needs.
So you know what I did next?
Well, I did what any good entrepreneur does…I crossed the launch copy deadline off my list and jumped onto the next project I needed to accomplish.
In fact, that morning I had to conduct a media training session for a client who had an on-camera interview with FOX News - and then go attend the live interview with the client… and then I…
Well, I got back to my desk, turned on my computer, and started to write copy for a different client project when it hit me…
I was zonked.
My batteries were running low.
My creativity wasn’t as sharp.
It felt like I was walking through a pool of mud and sludge.
Discovering the Hidden Secret for Success
After working myself to the bone and successfully hitting my targets — I realized that I was missing something valuable.
I felt off my A-game, but I couldn’t put my finger on it.
I kept wondering what was wrong with me.
Then it hit me… I needed to unplug and recharge my batteries intentionally.
I needed a moment to change my perspective before I did anything else.
I needed more than a short moment to pause or reflect.
My mind required a chunk of time to do something different.
So that’s what I did.
I spent a few hours of “me time.”
No Internet. No texting. No work. No deadlines.
But this insight wasn’t one dimensional.
This wasn’t a one and done kind of thing.
At the time, investing in recharging was me just doing what my body and mind needed.
Little did I realize that this was something that I’ve needed to schedule time to do for a long time.
In fact, I know now that recharging and changing my perspective is vital to my ongoing success.
As A-Types, we are passionate and driven to reach our personal and business goals.
We’ll do whatever it takes, and once we’ve achieved it… we quickly move onto the next thing.
But when we do that, we’re shortchanging ourselves and the results we are capable of achieving on future projects and goals.
I now see that when I’m intentional about scheduling recharging times into my routine, I’ll be more successful in whatever I do.
Let me challenge you to build recharge time into your routine.
I guarantee you’ll be better equipped to accomplish the next things on your list.
Need help planning and writing copy that product launch copy? Tap into my direct response copywriting and marketing skills. It all starts with a conversation. Schedule one with me today when you CLICK HERE.
On Dec. 1, I experienced an unexpected tragedy.
The impact of this experience only I know or understand.
But my husband and parents know the depth of my feelings.
My heart was broken into a million pieces as my best friend of 24 years died unexpectedly.
I tried to hold in my pain by pushing into my client work to mask the feelings deep in my spirit.
But as the days and weeks have passed, I learned that not working through the stages of grief wasn’t helping me.
Little things started coming to mind at the most inopportune times... distracting me and pulling me off my A-game.
I thought I was masking my pain well, but it became clear that not selectively telling others what was wrong only made me look stupid.
After much discussion and prayer, my husband and I decided I needed to talk to someone.
So I reached out to my pastor and scheduled a time for a conversation.
I shared high-level thoughts about what I was going through with a few friends.
I also confided in a dear friend about my raw emotions.
Thankfully she listened, consoled, supported, encouraged, and prayed over me.
And when my husband and I went to meet with our pastor - he did the same.
During our meeting, my pastor told me that what I was going through was normal.
Here’s what I’ve come to realize... it may take me a long time for this gaping hole in my heart to heal, but time can and will heal all wounds.
Insights for Business and Life
It also has helped me gain these insights that you may find helpful:
I feel better just writing this out.
And I’m hopeful that my thoughts help someone in whatever they are going through in life.
From business colleagues and personal friends to complete strangers - we all need to treat each other with kindness and respect.
Let me encourage you to find ways to encourage, support, and love others with kind words and thoughts.
You only have one life to live.
Impact others positively and live your life well.
When you run a copywriting and marketing service-based business, you are dependent on the Internet like a scuba diver depends on the consistent flow of oxygen from their tank and regulator.
When there is a kink in the hose, your tank runs low, or your regulator doesn’t work right in scuba diving - it is noticeable.
In fact, you can experience a bit of panic as you try to figure out how to regain the constant flow of oxygen into your lungs.
Similarly, when you’re accustomed to connecting with your clients, friends, and family electronically, having access to the Internet becomes synonymous with breathing.
Using Work to Avoid Facing The Last Pilgrimage
When my husband and I drove to the mountains to spend Thanksgiving with my parents, I didn’t want to go.
I must confess that I mentally fought this journey every step of the way.
You see we were not just going to spend a family holiday together; we were going to pack up a lifetime of memories so the house could be sold.
The only real blessing I could see was that mom and dad were able to visit our family mountain home one more time. (Since we nearly lost dad many times over this past year, I did not take this moment-in-time for granted.)
The only way I resolved that I’d make it through this last pilgrimage was to pour myself into client project work and avoid facing reality.
But God had other plans...
The Reality of Living Without Connectivity
Upon arrival, I discovered that downed power lines and remote mountain access made connecting to the Internet and my cell phone nearly impossible.
If I leaned out over the porch deck while holding my cell phone high in the air and contorting my body in usual positions, I could possibly get a trickle of “Internet Juice” to maybe download the headings of emails and texts.
But that was all I could get. I couldn’t read what the emails or text messages said.
And this acrobatic twist of my body didn’t always work.
After spending 2.5 hours on the phone with Frontier - mom and dad’s WiFi provider - I learned that the only solution was for me to make the 15+ minute drive into “town” in the hopes of getting a stronger signal.
But even standing in the Walmart parking lot didn’t bear the fruit of connectivity my mind craved.
Finally, I "gave up the ghost" and realized that I had to live life for several days without connectivity.
Quality Time, Reclaiming Memories, and Voices from the Past
Without work that I could use to shield myself from facing the fact that this 20+ year chapter was coming to a close, I dove into spending quality time with my parents while sorting through and packing up the belongings of a lifetime.
This experience unleashed emotions deep inside me that I typically keep repressed.
I found myself randomly leaking (my term for crying) over the simplest of things.
As I went through pages of scrapbooks found in my great grandmother’s hope chest, I read her words that she wrote about going out on a date with my grandfather for the first time.
I uncovered hidden treasures where she recounted falling in love with him and wondering if he felt the same.
I found genealogy notes tracing my family back to 1792 in South Carolina.
I read letters my great-grandmother and grandmother wrote to me when I was a baby - telling me how much they loved me.
I uncovered - yet again - documentation about the long line of deep Christ followers in my family.
In my grandmother’s Bible, I found devotions she’d written as she expounded upon Bible verses that spoke to her.
The list of hidden treasures I found was immense and more than I can recount in one sitting.
As I found meaningful photos from long ago, I’d take them to where daddy sat and we went through them together one by one.
Laughter, tears, and questions about where a picture was taken or who the people were in historic photos generated many stories and much conversation between mom, dad, Robert, and me.
The time we had together was more than precious, and I do not take it for granted.
Thank goodness I did not have an Internet to connect to or WiFi to help me escape unpacking the past and moving forward to a new chapter in our family history.
Lessons from Unplugging Unexpectedly
Here are some takeaways you may want to consider doing:
I now see how important it is to focus on the special things in life that you cannot find online.
If you ever get the chance to experience life unplugged - I highly recommend it.
In fact, I think this is something I need to schedule time to do on a regular basis.
Earlier this week, my mentor Ray Edwards produced a podcast called “What Is Your Personal Code of Conduct?”
In this episode, he challenged listeners that the way we think today controls how we live in the future.
This train of thought aligns with the saying "as a man thinks, so he is."
Back in 1903, James Allen wrote a book on this concept.
There’s even a verse in Proverbs that speaks to this. (Proverbs 23:7)
No matter what philosophy you follow in your personal life and business — you can count on the fact that whatever you put into your mind and body will shows itself outwardly.
Making a Life Change
I’m reminded of this lady who was approaching her 50th birthday and was the heaviest she’d ever been in her life.
She was fat and miserable.
With that milestone birthday quickly approaching, she knew she had to make a choice.
She could live life "fat and 50," or "fit and 50."
Determined to make a change, she:
She did more than think about the plan. She took action on that plan.
The goal-seeking place she found herself in was uncomfortable.
The new plan she embarked upon was hard.
Every day was a challenge.
She found herself doing the Texas two-step - taking one step forward and two steps back.
Some people tried to discourage her, while others encouraged her to cheat.
No matter what happened — she was determined to stay the course.
The journey took her almost two years, but she finally reached her goal.
She went from a ladies size 18 to a ladies size 4-6.
She reached her goal by changing her food intake to a health-focused lifestyle, and working out at the gym five days a week. (Translation for guys: She lost almost 100 pounds.)
The feeling of success was empowering and life-changing.
I know this to be true because that woman was me.
Here I am almost five years later, and I can genuinely say I’m not that fat and miserable woman anymore.
Achieve Success By Setting Goals
I’ve learned that by changing my focus, making a plan, and sticking to it — I can and do achieve results.
The beautiful thing is that this concept applies to all aspects of my business and my personal life.
As Ray said in the podcast, “Change your thought patterns to shape the life you want.”
A Challenge for You
Do you have something you need to accomplish in your personal life or business?
Are there goals you know you need to create a plan to achieve?
One way to change your mindset is to create your code of conduct.
There is no set rule for the length of your list. Try to write out 7, 10, or 20 goals.
Make it as long as you need it, but no longer than that.
If you haven’t created your code of conduct before, let me challenge you to stop right now and write out your list of goals.
How to Stay the Course
To make the most of this exercise, take this a step further and:
Try these steps for 21 days. I guarantee you can and will see transformation occur in your personal and business life.
My Personal Code of Conduct
Feel free to use my own list as encouragement, a starting point for your own list, and to hold me accountable.
Here is my code of conduct.
Need help writing your code of conduct? Want someone to help keep you accountable?
Let's connect and help each other achieve success.
In case you’re just getting to know me, let me catch you up.
I’m a professional copywriter and marketer that helps connect brands with their customers. But I’m also an avid scuba diver and underwater photographer with more than 600 dives under my belt. In other words, if there is a warm body of water with a reef nearby, I’d much rather be exploring it than walking on land.
Now scuba diving is probably the last thing on your to-do list. I realize it isn’t a common hobby. Every person is drawn to different hobbies and pastimes that make us do a happy dance, which is what makes the world go round.
Think about these facts for a minute: 70% of the earth is covered by water. Of the 7 billion people on the planet, only 6 million are scuba divers. This fact means that a lot of people are not playing underwater tourist. (Guess that keeps the underwater-ways less crowded, huh?!)
As life tends to provide pivots and turns that are out of our control, this avid diver ended up on land without diving for six long months from the fall until recently. So you can imagine my deep desire to get back into the deep blue.
We planned our first dives of the year to occur Memorial Day weekend at our favorite “local” dive spot — Jupiter Dive Center — which is currently a quick 7.5-hour drive away from our house. Unfortunately, the forecast showed a possible tropical storm that could make diving a bit of a challenge.
Making a Choice
Just like every business faces continual decisions, we had a choice to make about our diving trip. Should we steer clear of the ocean altogether based on the inclement weather forecast, or should we push forward to see what would happen?
An analysis of the options helped us decide to stay the course and make the drive from Charleston to Jupiter. While that may sound simple, it wasn’t. Driving this distance for diving requires a dive gear checklist, as well as advanced planning to coordinate multiple things, e.g., the hotel, the dive charter, packing for ourselves and furry sons, etc.
Facing Your Fears
With choppy waters and 3-4 foot waves, the 40-foot boat took us away from land into an overcast day with patches of rain on the horizon. Like any business situation, at every step of the journey, we had a choice of stopping or preserving through the less than ideal situation.
Our three-tank dive started by diving the Deep Ledge. This dive site is where the big fish (aka sharks and Goliath groupers) are known to hang out.
This is also the same place Robert and I dove last year where I unexpectedly plummeted to the bottom of the ocean and got a nosebleed in my mask as two huge bull sharks were passing by. This experience brought on a bonafide panic attack that found me reciting every scripture I’ve ever memorized to get me through the situation. (You can read about that past adventure here.)
I knew that if I didn’t jump back into the blue and face my fears—I would never grow and learn from the experience. So I did just that, I dove in with a new mindset to overcome any previous challenges.
Oddly enough, while everything went smoothly, we never saw any sharks or Goliaths. In fact, the only thing we saw were …. other divers floating in the abyss. It was an odd feeling. Oh, and the water temp was 12+ degrees colder than we anticipated, which created an entirely different dynamic.
Amazing Dive Stories
When all was said and done, we chalked up this three-tank diving adventure to one of those amazing dive stories you share with others who will listen. You know, the kind of stories that begin like: “Remember when we decided to dive in a tropical storm?”
Of course, that raises eyebrows, and people typically lean in closer as they want to hear more. This is the pivotal point where you can embellish your “fish tale,” or tell it like it really happened.
In our case, we honestly had no idea the tropical storm—that was nearly 250 miles away—would have an impact on the waters we were exploring. Unfortunately, it did in, and in a big way.
The waters were cold. This is especially challenging when warm temps are expected. The visibility was cloudy, and it was dark like diving at dusk. The impending storm made the sharks ping around the reefs like popcorn. In the end, there were no underwater photos worth sharing, Robert got hypothermia, and I felt like a popsicle.
Planning Your Next Adventures
When you have experiences like these, you have a choice to make. You can stop dead in your tracks, sell your gear, and never go diving again. OR you can chalk it up to experience, reflect on what you learned, and start planning your next adventure.
Perhaps you’ve had similar experiences in the workplace? Have you prepped for a meeting with an important client, boss, or prospect—only to have hidden agendas appear out of nowhere. (Yeah, I thought so.)
Whether you’re in the ocean diving or the office meeting with someone—you must learn to face your fears, evaluate your experiences, and plan your next moves.
Here are some quick tips you may want to consider:
No matter what the situation in business, life, or the actual ocean—you can always persevere against the odds.
Does your copywriting and marketing help your business navigate your sea of customers? I can help you with that, by doing it for you or coaching you through the process. Let me help you.