A friend of mine posted on Facebook that she was freaking out about the impending storm (aka Hurricane Irma). In the post, she asked her friends to say things to calm her.
A Panic Attack Evokes Fear
Her post made me reflect one of my recent scuba dives where I experienced an extreme panic attack. This past Friday morning, we did a deep dive on a 120-140 foot ledge in the ocean. (Most of our dives are normally 75-90 feet.) Our goal was to see big sharks.
Timing was everything to make this dive work. To make the drop on this rapid current dive site, I'd have to be weighted properly.
I followed our dive guide's instructions and added two pounds of weight. Unfortunately, it caused me to plummet rapidly to the bottom. As the pressure and atmospheres quickly changed, my nose started to bleed, and blood filled my mask. About that time, I spotted two of the largest bull sharks I've ever seen in my life. They were moving quickly and clearly on the hunt.
The deep, blue water seemed endless. An eerie feeling crept over me. Except for the knowledge that my dive-buddy husband was nearby, it felt like we were diving in an abyss. Needless to say, my heart started racing. I suddenly felt uncertain about our safety.
With sharks hunting nearby, a mask full of blood and wearing too much weight - making it hard to control my buoyancy - I quickly determined it was time to bail out on the dive.
Like all dives, you must do a three-minute safety stop before surfacing. But as I made my ascent, I started to have a panic attack. I began hyperventilating. It felt like I couldn't breathe.
So I started quoting scripture. Verse after verse that I've memorized played in my head. I claimed those scriptures - as though my life depended on it - because it did.
And you know what happened? My spirit calmed down. I felt peace. I felt His presence.
I finally surfaced. The boat came and picked us up. And all was well.
A Firm Foundation
Here's the good news: While this experience was daunting and scary - as a Christ follower I had a firm foundation to stand on.
As this storm - or any difficulty in life - approaches, we all need to do the same thing. Put our faith in God. Claim the scriptures. He is there for each of us. We simply need to call to Him.
“So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold you with my righteous right hand.” Isaiah 41:10 NIV
Don't try to go through the trials of life alone. Reach out to our Creator. He is right there by your side waiting and ready to help you.
“Trust in the LORD with all your heart, And lean not on your own understanding; In all your ways acknowledge Him, And He shall direct your paths.” Proverbs 3:5-6 NKJV
A Business Foundation
Like all aspects of life, running a business always has highs and lows. There are moments where you are successful. There are also moments where you experience fear of the unknown.
Many business owners are entrepreneurs and visionaries. They work hard to create marvelous things that help others. They surround themselves with teams to support their vision. In turn, they work hard to encourage their team to reach goals.
Like sharks in the blue abyss, many visionaries consistently and quickly change direction as they strive for success. As their business rapidly grows, they never quite feel like they've hit their mark. Typically this is because they've forgotten to create a solid strategic marketing communications plan they can rely on.
Plans create stability and helps everyone to hit the mark. Marketing communications plans are used to help guide consistent messaging and build brand awareness. While plans are made to be tweaked over time, the original plan can always serve as a baseline that provides a firm foundation.
As a business owner, you are certain to encounter scenarios that make you feel uncomfortable; especially when you take business risks and dive into the unknown. But if you've taken the time to create a plan and establish a firm foundation, you are certain breathe a bit easier.
Planning means you can turn fears into positives. Instead of Forgetting Everything and Running, plans help you can Face Everything And Rise.
Do you need a strategic marketing communications plan but don't know where to start? Email me so we can find a time to explore your business needs.