Are you using your website to showcase the success of your customers? If you answered no, then you are missing an easy sales and marketing opportunity.
Today, more than four billion* people around the globe use the Internet. And most of those people use online search capabilities to quickly find solutions for whatever business problem they might be experiencing.
Since the vast majority of your customers use technology, your prospects are on the Internet actively searching for what you offer. This means that any B2B company with a product or service can use the power of online marketing to showcase what they sell.
Think about it for a minute: No matter what you offer, your customers are online searching for you right now, even as you read this. Are your prospects:
Today’s technology age allows anyone to quickly Google a list of companies that offer solutions to their problems.
So let me ask you: When your prospects click on the link to your website, does your site convince them that you can help them?
There are many ways to help your prospects see that they need what you offer without tooting your own horn.
Providing testimonials, case studies, and customer success stories can give you a competitive edge that others aren't using. Need proof? Forrester research data shows that only 34 percent of salespeople consistently use success stories.
When you use customer success stories, you're focusing on significant business problems that showcase the benefits your solution provides. Since the spotlight is on real issues, the story feels genuine and authentic. In turn, this evokes emotion and causes people to take action.
You don’t have to look far to create compelling case studies. Conversations with your existing customers can quickly provide you a goldmine of information that connects with prospects.
Showcasing the stories of your customers can result in:
Success stories use hard data from actual customers to showcase your value to your target audience. Case studies are powerful, compelling tools that sales and marketing can use to turn prospects into customers.
Even if you haven’t tracked the before and after metrics of your customer’s journey, you can still capture the core elements to write a story that converts. The basic format looks at the customer’s background, the solutions they sought, and the results they experienced by working with your company. While numbers show quantifiable ROI, you can still showcase key highlights your customer’s story.
If you invest the time to collect customer information and create case studies, you can use them to elevate your marketing. Success stories can attract more clients when you use them for sales collateral, blog articles, social proof, website copy, lead generation, press releases, webinars, and so much more. The opportunities to showcase this content are endless.
Don’t miss out on building your credibility and selling more. Let your customer stories do the work for you.
If you don’t have the staff, resources or time to collect customer success stories, hire a marketing consultant--like me—to do the legwork for you. From coordinating the interviews to writing the case studies—I can help you use success stories to elevate your sales and marketing.
Let's schedule a conversation today!