Lately, I've been writing about using webinars to educate prospective customers while growing a brand. After my experience this past weekend, I feel compelled to write about something a little bit different. So bear with me as I work through the next several posts to share with you what is on my heart and mind.
I recently signed up for a Copywriting Academy held in Franklin, Tennessee — just outside of Nashville. The conference was led by Ray Edwards—who is an internationally renowned copywriting expert. I’ve been a student of his by arduously working through his information-packed online Copywriting Academy.
My goals for attending Ray’s conference were quite simple, as I wanted to:
As I prepared to go, I knew that for three days, we would be exploring the ins and outs of well-written copy. I was excited to make this investment in my business and attend the conference.
What you may not know is that I started a new journey about eight months ago. Little did I know that attending this conference would play a huge part in my new quest. You see, I’ve been successfully working as a marketing communications consultant for a while now. In fact, my business is in its fourth year. This means executives hire me to help them do everything from creating marketing communications strategic plans to executing the details. For example, I create and launch email campaigns, and produce thought-leadership webinars that help build the brand of tech-based companies.
I've completely rewritten the messaging of corporations and built brand-new websites to help my clients gain exposure and connect with their customers. While I've been navigating my career for 20+ years, I've learned that I enjoy helping others be successful. But in focusing on others, I've completely neglected to build my own, personal brand.
My new quest finds me intentionally seeking new ways to add to my products and services. My goal is to diversify my revenue streams by creating new products and services, along with marketing communications consulting.
Does this mean I’m not taking on new clients? No. I'm always in the market to add the right project or retainer-based clients to the mix. I sincerely enjoy collaborating with others to help them achieve their goals.
This personal brand journey means that for the first time in my life I’m laser-focused on writing relevant blog posts for my business, too. My goal is to grow a following that extends my reach beyond my current nucleus of clients that I work with on a regular basis. At the end of the day, I want to stretch, grow and give back to others.
Now that I'm back, I'm energized. Participating in this conference provided me with tools to sharpen my skills and infused me with insights I can use to transform what I do for my business, as well as my clients.
Stay tuned as I share other key learnings from my journey, including the risks I took during the conference that created high-impact experiences.