I don’t know about you, but 2017 seemed to come to a close rapidly. There were so many things on my "to do" list—between work and volunteer obligations, as well as personal and family commitments—the days and hours seemed to evaporate quickly.
As time allowed, I found myself reflecting on what occurred over the past year, as well as my current priorities and making plans for the future. During that time of reflection, the concept of time consistently bubbled to the surface as a common thread.
Everything on my list—albeit personal or business—involved time.
As I found myself running from one thing to the next—the glaringly obvious component of quality time seemed to carry the most weight.
In other words, the things that left a mark and resonated with me most were where I invested quality time. Candidly, the majority of my focus is on my business. My mind is always on the go, which is a reflection of my entrepreneurial spirit; so I really can’t help it. But the quality moments of time that I invested with my husband, parents, furry-sons, colleagues, and friends are the ones I remember most fondly.
Upon reflection, I realize that I receive positive energy and thoughts by connecting with others and intently listening to them. In turn, those who take the time to connect with me and show they care by intently listening become more memorable to me.
You may be wondering what this train of thought has to do with marketing. Stick with me, and I’ll show you as it is actually quite simple.
It is all about relationship marketing, which is where you intentionally take the time to listen to others and genuinely share valuable insights in return. Some call this conversation but I call it relationship marketing. You see, relationship marketing is when you intentionally invest in others by giving the gift of time. Doing so can provide you with significant rewards.
From your business and customers to personal relationships—people who are the most successful intentionally build relationships with others by giving their time to connect and sincerely listen.
Now the cold and calloused truth is that most of us are racing from one thing to the next in an effort to get everything done. Sadly, when that happens, we become so focused on our list of “to dos” that we miss the opportunity to connect with others genuinely.
So how can you weave the gift of time into your relationship marketing efforts? Read through these real examples and think about ways you can make similar experiences occur in your world.
None of these examples could have taken place without me intentionally carving out time to build relationships and listen to others. I could have missed some golden opportunities without making relationship marketing part of my DNA.
The bottom line is this: Time is something we all have in equal amounts. How we partition it out and what we do with it is our gift to others and ourselves. How are you using your time to build your relationship marketing?