Have You Read Any of These?
Entrepreneur James Altucher once said, “Read every book, blog, website, whatever, about what you want to be an expert in.”
When I dove into full-time copywriting and marketing, books became some of my best friends. They spoke to me in ways others could not. Books are constant companions when there is no one on the other end of the phone to call. They are a click away on my iPad when I travel and while I stand in line to buy my bottled water.
Here are some of my favorites. Whether you’re looking for a fresh source of inspiration or education, you’ll want to check these out. There are tons of great titles out there, but these have been really meaningful to me.
Book 1: How to Write Copy That Sells by Ray Edwards
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
Two of my favorite insights from Ray’s book are:
“Email marketing is not dead. Email is still the number one way to get things sold on the Internet. Email works because it is personal. Used properly, email can multiply your business results.”
“Bullet points are crucial to the success of your online sales copy. They are one of the most under-used, yet most powerful persuasion weapons in your copywriting arsenal.”
I highly recommend Ray’s book. It took my writing to a different dimension. You can get it on Amazon. Here’s the link.
Book 2: Launch by Jeff Walker
"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.
One of my favorite quotes from Jeff’s book is “There’s an old adage among direct marketing copywriters that if you have a hardware store and you’re selling drills, you’re not really selling drills—you’re selling “holes in wood.” People want to buy an end result. It doesn’t matter what you’re selling. People aren’t so interested in the actual tool. The tool is just a means to get that result. And that’s what you want to sell them.”
While Jeff’s book focuses on launching a product, it is ultimately about copywriting. You can find it on Amazon. Here’s the link.
Book 3: Building a StoryBrand by Donald Miller
Donald Miller’s StoryBrand process is a revolutionary method for connecting with customers. It provides the ultimate competitive advantage, revealing the secret for helping customers understand the compelling benefits of using your products, ideas, or services.
Two of my favorite quotes from this book are:
“Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.”
“Brands that realize their customers are human, filled with emotion, driven to transform, and in need of help truly do more than sell products; they change people.
At its core, StoryBrand is about clarifying your message and writing copy that gets results. Get your copy of StoryBrand on Amazon. Here’s the link.
What are some of your favorites? I’d love to hear them — especially if you’re in a season of transition. Leave a comment below!