Do the words shared about your business attract customers like blood in the water attracts sharks?
Or is your marketing copy missing the mark and sinking like a shipwreck?
If the words on your website, sales page, or email sequence aren't working, a Joyful Copy Audit will give you professional insights to:
Your copy may only need a few simple changes to breath new life into it.
Or you may need to put it on life support with comprehensive changes.
Worse case scenario, you may consider pulling the plug. (AKA, starting over.)
Imagine how a professional communicator's eyes on your copy will uncover hidden issues you are too close to see.
Imagine how much deeper that review will be because our Christ-following team partners with Holy Spirit on every project we undertake.
Let us dive into your web pages, sales pages, landing pages, and email sequences to help you uncover:
After you identify the copy you want reviewed, we walk through four steps:
The initial questionnaire is where you will describe any concerns you have with the copy you need audited, as well as the results you had hoped your copy would achieve.
I'll invite Holy Spirit into the copy review as I seek out areas to improve, any key issues, and create a list of strategic suggestions for copy changes.
You will receive a report with a Loom video that walks you through my analysis and specific recommendations for changes to give you greater impact.
We will schedule a Zoom call to answer any questions you may have before you (or your team) implement the recommended changes.
You will learn what IS working, what is NOT working, why, and what to do about it.
You will receive suggestions for possible headlines, sub headlines, subject lines, copy flow, Call to Actions, etc.
This audit will provide you suggestions to make your copy better and help you achieve the results you desire.
This audit will also make recommendations to ensure your copy does NOT have any subtle hype or manipulation by following the Joyful Copy Framework.
(The Joyful Copy Framework uses marketing communications best practices filtered through three key scripture verses: Galatians 5:22-23 & Phil. 4:8.)
A complete rewrite MAY require additional pricing based on the size of the project. IF that is the case, a discount will be calculated into your offer because you purchased this audit.
Light research will occur to uncover insights that could help your copy stand out.
But a deep dive into research is only included in complete rewrites, which is a different project.
Proofreading - This audit is not designed to find your typos. Although we will point spelling and grammar errors out to you if we find them. The focus is to help you have copy that will connect with your customer.
SEO Recommendations - While keywords are important, the focus is on how your copy connects with your customer ethically and authentically while (hopefully) getting them to take action.
Design - While we will recommend certain key tips to make your copy pop and sign, we are NOT graphic designers.