Do you have products and services to sell, but aren't sure what to say?
Does your website feature YOUR awesomeness or the problems YOU solve for customers?
Do you wonder what or how to write about your business?
Do you need to show the benefits of your solutions, but only see features?
Do you offer valuable insights, but it feels like no one is listening?
Then Joyful CopyCamp will teach you foundations for writing and growing your business.Sessions Start March 25, 2021 Register Now
Dear Values-Based Entrepreneur,
Welcome to a writing course designed for business owners who want to use words to connect with customers authentically.
My Joyful CopyCamp will teach you how to find and use your ideal clients' language to share your solutions without hype or manipulation.
If you're an entrepreneur with products or services, understanding your customers is critical for your success. Once you do, you will:
- Connect with your audience authentically.
- Present your solutions with confidence.
- Write copy (words) that will build rapport and relationships.
- Avoid using manipulation or hype that distorts the truth.
- Answer why while addressing possible objections, so they buy when the time is right.
How Will Writing Good Copy Help Your Business?
Writing well is a skill that requires know-how, research, practice, and time.
While it would be nice to throw words on a page and see immediate results, it doesn't work that way.
The more you follow the frameworks offered in this course, as well as partnering with God in your business, the more your words will help you connect with your audience while achieving your business goals.
Writing joyful, values-based copy will showcase how your business solves specific problems with sincerity, honesty, integrity, and much more.
When You Know How to Write Copy Well, Then Your Words Will:
Are Your Words Cutting Through The Noise & Connecting with Customers?
In today’s information-overloaded, me-focused world—it is hard to know how to take a stand while standing out.
Joyful CopyCamp will give you foundational tools to help you understand and connect with your audience better.
Using proven techniques with Biblical principles, my joyful frameworks teaches believers and non-believers alike how to write clearly.
This coaching course allows me to partner with you—and other like-minded individuals—to determine, distill, and deliver your message to others.
We will walk through the same exercises I use to dive deep with my one-on-one clients, so you will know how to use the strategy in your business.
Each session builds on the previous lesson and leverages frameworks you will use to write content that draws the right customers in.
Who Will Benefit From Joyful CopyCamp?
Any principled entrepreneur with:
- Desire to connect with their customers.
- Products or services to sell.
- Passion for serving others authentically.
- Ambition to write trustworthy and joyful copy.
- Drive to take action and apply what you learn.
- Determination to align with Biblical values.
"Getting training on how to write in an authentic way that is aligned with your values is essential. Joy Capps is a resource you can trust to help you do just that! "
"Joyful CopyCamp is an excellent investment of your time, energy, and money. Put in the work and see it pay off. I did and no longer struggle to connect with my customers. "
"God used Joy to show me how to write for myself. I truly thank God for her gift to write and teach others to do the same. It is obvious she is obedient to seek His face for guidance. "
"Joy is more than willing to get in the trenches with you. She is committed as long as you’ve made the commitment to do the work."
"I have taken other courses on content writing in the past, but Joy has the best system and gets the information across. She responds very quickly to your questions."
My coaching course provides you with foundational information that will help you understand how to connect with your customers authentically.
If you want to learn the methods I use with my 1:1 clients, then join me in the next Joyful CopyCamp course and coaching program.
This DIY course allows you to work through the lessons at your own pace. If you like autonomy without a schedule, then this option is for you.
If you enjoy live interaction with your coach (that's ME!) and others at an affordable price, then group coaching is for you. You'll benefit from a scheduled structure that pushes you and your cohort through the materials at a cost that's lower than 1-on-1 coaching.
Sometimes you need to work with your coach one-on-one to achieve your specific writing goals with greater accountability. If you want ME to ride shotgun with you as learn what and how to write, then this option is for you.
Please Note: While copy does the heavy lifting, conversions are not won with copy alone. Website traffic, reputation, website quality, product-market fit, and strategic outreach to target audiences are some of the variables that also play significant roles in the success of any business endeavor. Joyful Alignment also plays a significant role in whatever you write, say, do, and offer through your business.
Click each section below to see an overview for the lessons.
What is Copy?
WHY Use Joyful Copy?
Clickbait or Joyful Copy
The Foundation for Everything
Removing Roadblocks with Answers
Connecting with Your Audience
Using Joyful Headlines
Writing Joyful Copy That Connects
Writing Online Copy
Putting it All Together
How-To Sessions: requested by previous Joyful CopyCamp students
Note: Additional sessions may be added to the bonus content over time.
Do-It-Yourself, Group Coaching, OR 1-on-1 Done-WITH-You
8 Week LIVE Group Coaching
LIVE Q&A Sessions
Recordings of Every Call
Copy Review & Feedback
1 deeply discounted payment
Typically costs $3,000-7,500
NINE one-hour calls in THREE months
Email, Text, & Loom Support
3 deeply discounted payments
Typically costs $3,000-7,500
NINE one-hour calls in THREE months
Email, Text, & Loom Support
"If you want to build a solid copy foundation in partnership with Abba and want someone to guide you to discover how to authentically tap into your own potential of what God has called you to do in the market place, I highly recommend you to work with Joy. "
"Joy’s frameworks are robust and the work is tough and necessary. I got clearer than I ever was about who I really wanted to work with after working with Joy."
"Joy's copy draws readers in without the old used car salesman feel. Her writing respects the reader’s intelligence without insult or pressure."
"The knowledge and experience Joy brings to the copywriting process made creating a clean, and engaging message easy."
"As a result of working her system of discovering your unique voice, you can be assured that your story will reach exactly who needs to hear it. "
You’ll receive a confirmation email from me once you complete your registration. (Please make sure to whitelist [email protected] with your email service provider.)
You will also receive log in credentials to Kajabi, which is where you'll find your initial welcome video and course materials when everything kicks off on Feb. 25th.
If you sign up for the group coaching or 1:1 sessions, I'll also send you additional emails with dates and Zoom links for our virtual calls, as well as calendar invites.
My goal is to help you determine, distill, and deliver information about your products and services.
Let’s work together so you will start writing words that connect with customers authentically.
Committed to Serving Others,
PS. If you have a few questions, then the section below is for you. And if you don't see your question, drop me an email and I'll get you squared away.
There are three options from which to choose:
Do-It-Yourself Course (one-time price: $497) Allows you to work on your own and at your own pace.
Do-It-Yourself Course + Live Coaching Sessions (one-time price: $797) The Group Sessions meet for 8 weeks at 11 a.m. or 8 p.m. EST on Thursdays. Each meeting will provide live question and answer sessions. Participants who submit homework in advance of a session will receive a personal Loom video with feedback.
DIY+Group Coaching+Customized 1:1 Sessions (one-time price: $2,250) This limited availability option is offered at a greatly discounted rate to give you NINE coaching sessions (3 per month) over three months. It includes continual email, text, and Loom support during the three-month period. Note: 1:1 Done-WITH-YOU Sessions typically cost between $1,000-$2,500/month)
I will walk you through the process I use when I provide Done-For or Done-With-You copywriting and coaching services to clients who want to connect with their audience.
You will learn foundational steps to apply to your business. You will receive session recordings, templates, and frameworks to apply to your business.
See the curriculum for more details about what each session will cover.
What you put into this course will equal the results you achieve.
I typically work through these materials with clients over many months. Writing good copy that connects takes time, testing, and refinement.
The Joyful CopyCamp sessions are compressed and designed to move quickly so you have a foundation you will follow over time.
Consider blocking out time to review the materials, attend the group coaching sessions, and work on the homework every week.
The more you apply yourself, the better results you'll experience.
Even doing a little bit of the homework during Joyful CopyCamp will provide you with a foundation for writing copy that connects. Then you'll want to circle back and when you have time to work through the materials.
You will learn foundational concepts you will use once you determine your product or service.
Joyful CopyCamp is intended for those who know who their audience is and what they offer them.
(I am adept at translating visionary concepts into actionable soundbites. You may want to ask me to help you with that in a separate, customized coaching program.)
You can review the recorded sessions as your schedule permits inside Kajabi.
Yes, the calls use Zoom, which is accessible via any mobile device.
You will receive a link to each recording following the call, which you may view on any device at any time.
The goal is to upload the recordings into Kajabi, which allows you to view content from your mobile device at anytime.
Joyful CopyCamp is designed to equip you with the tools you need to conduct research and write copy that connects with your audience.
There are assignments at the end of each session for you to complete.
You will be better positioned to ask questions and get feedback if you are able to complete the homework.
As a Joyful CopyCamp participant, you will have the opportunity to purchase additional one-on-one sessions with me at a discounted rate.
Just let me know you’re interested, and I’ll send you the details.
Yes, I plan to offer a class about writing emails and other types of content.
Joyful CopyCamp provides training to help you connect with customers authentically and ethically without hype or manipulation.
While there are Biblical principles woven throughout the content and methods Joy uses for copywriting, they are applicable to any type of business no matter what you believe.