Joyful CopyCamp

Connect with Your Customers Authentically

Are you eager to sell your offerings, but not sure what to say?

Do you need to show the benefits of your solutions, but only see features?

Is your website beautiful, but it doesn't capture your ideal client's attention?

Do you offer valuable information, but it feels like no one is listening?

Then Joyful CopyCamp will teach you what to write.

Classes Start October 1, 2020 Register Now

Dear Values-Based Entrepreneur

Welcome to an interactive-coaching class designed for faith-based business owners who want to use copy to connect with customers authentically.

I'm Joy, and my Joyful CopyCamp will teach you how to speak the language of your audience while sharing your message without hype or manipulation.

If you're a faith-based entrepreneur with a product or service, and want to:

  • Understand your customers better to connect with your audience authentically
  • Write copy (words) to build rapport and relationships without manipulation or hype
  • Compose engaging website or sales page copy that answers why while removing possible objections

…then this live, interactive coaching course is for you. 

How Will Writing Good Copy Help Your Business?

Writing well is a skill that requires know-how, research, practice, and time.

While it would be nice to throw words on a page and see immediate results, it doesn't work that way. 

The more you follow the frameworks offered in this course, as well as the Lord's leading, the more your words will help achieve your business goals.

When You Know How to Write Copy Well, Then Your Words Will:

Draw in the right customers for potential business

Show you understand your customers' pain points

Describe how you solve problems & overcome objections

Answer why your offerings help them achieve results

Elevate the transformation your solutions provide

Separate your business from competitors

Are Your Words Cutting Through The Noise & Connecting with Customers?

In today’s information-overloaded, me-focused world—it is hard to know how to take a stand while standing out.

Joyful CopyCamp will give you foundational tools to help you understand and connect with your audience better.

By combining proven techniques with Biblical principles, my framework teaches believers and non-believers alike how to write clearly.

This live, virtual-coaching course allows me to partner with you—and other like-minded individuals—who want to determine, distill, and deliver their message to others.

We will walk through the same exercises I use to dive deep with my one-on-one clients, so you will know how to use the strategy in your business.

Each sessions builds on the previous lesson and leverages frameworks you will use to write content that draws the right customers in. 

Who Will Benefit From Joyful CopyCamp?

Any principled entrepreneur with:

  • Desire to connect with their customers.
  • Products or services to sell.
  • Passion for serving others authentically.
  • Ambition to write trustworthy and joyful copy.

What Is Joyful CopyCamp?

My live virtual course provides you with foundational information that will help you understand how to connect with your customers authentically

If you want to learn the methods I use with my 1:1 clients, then join me in the next six-week Joyful CopyCamp live coaching program. 

What's Included:
  • A free mini-course Copy That Connects & Converts
  • 6 Weeks of live, virtual coaching calls + 1 Bonus Q&A Session
  • Recordings of each call accessible through your Kajabi library
  • Guides, frameworks, templates, and how-tos
  • Live Q&A sessions, feedback, and copy review opportunities
  • NEW: Personalized feedback videos via Loom (Available to those who submit homework for review during Joyful CopyCamp.)

Please Note: While copy does the heavy lifting, conversions are not won with copy alone. Website traffic, reputation, website quality, product-market fit, and strategic outreach to target audiences are some of the variables that also play significant roles in the success of any business endeavor. Joyful Alignment also plays a significant role in whatever you write, say, do, and offer through your business.

Here's What We'll Cover Together.

Click each module below to see the overview for the sessions.

Session 1: Finding the Keys To Unlock Doors (75 min.)

  • Defining your audience & how you help them 
  • Understanding your audience 
  • Listening: to yourself and your competitors 
  • Validating your perceptions
  • Templates / Homework 

Session 2: Removing Roadblocks with Answers (75 min.)

  • Uncovering Objections
  • Answering Why
  • Changing Features into Benefits
  • Defining your Unique Selling Proposition (aka God-Given Gifts)
  • Clarifying your Who, What, How & Why
  • Templates / Homework

Session 3: Preparing & Planning (75 min.)

  • Revisit, Review, & Discuss the vital steps for Joyful Copy success
    • Ensuring you have your reservoir of information ready
  • Guiding Your Audience
    • WHO to focus on
    • How design increases engagement

Session 4: Guiding Your Audience (75 min.)

  • Why Are Headlines Important?
  • Clickbait or Joyful Headlines: Which is Better?
  • Secrets of Writing Joyful Headlines (and subheads)
  • 7+ Great Headline Templates You Will Use
  • Templates / Homework

Session 5: Writing Copy that Connects (75 min.)

  • Before You Write (Outlines)
  • After You Write (Frameworks)
  • Writing Your "About You" Copy
  • Collecting Useful Testimonials
  • Templates / Homework

Session 6: Writing Online Copy (75 min.)

  • Sales Page Copy versus Website Copy
  • What to Include and Why
  • Using headlines and subheads
  • Templates / Homework
  • Revisit high-level points 
  • Last minute questions, reviews (as submitted by students)
  • Feedback / Q&A

Let Writing Joyful CopyCamp Help You Learn to Connect With Your Audience.

Weekly Classes Start Oct. 1, 2020
11 a.m. or 8 p.m. Eastern Standard Time (UTC-4).

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What Happens After You Register?

You’ll receive a confirmation email from me after you register. (Please make sure to whitelist [email protected] with your email service provider.)

I'll also send you additional emails with dates and Zoom links for our virtual calls, as well as calendar invites.

You will also receive log in credentials to Kajabi, which is where you'll find your initial welcome video and course materials. 

I’m here to help you determine, distill, and deliver information about your products and services.

Let’s work together so you will have a foundation to start writing words that connect with customers authentically.

Committed to Serving Others,


Prov. 16:3

PS. If you have a few questions, then the section below is for you. And if you don't see your question, drop me an email and I'll get you squared away.

You Have Questions. I Have Answers.

I will walk you through the process I use when I provide Done-For or Done-With-You copywriting and coaching services to clients who want to connect with their audience.

You will learn foundational steps to apply to your business. You will receive session recordings, templates, and frameworks to apply to your business.

See the curriculum for more details about what each session will cover.

I typically work through these materials with clients over many months. Writing good copy that connects takes time, testing, and refinement.

The Joyful CopyCamp sessions are compressed and designed to move quickly so you have a foundation you will follow over time.

Consider blocking out time to attend each session and work on the homework every week.

Even if you only do a little bit of the homework, you’ll have a foundation for writing  copy that connects when you have time to work through it.

You will learn foundational concepts you will use once you determine your product or service.

Joyful CopyCamp is intended for those who know who their audience is and what they want to offer them.

(I am adept at translating visionary concepts into actionable soundbites. You may want to ask me to help you with that in a separate coaching program.)

You can review the recorded sessions as your schedule permits inside Kajabi.

Yes, the calls use Zoom, which is accessible via any mobile device.

You will receive a link to each recording following the call, which you may view on any device at any time.

The goal is to upload the recordings into Kajabi, which allows you to view content from your mobile device at anytime.

Joyful CopyCamp is designed to equip you with the tools you need to conduct research and write copy that connects with your audience.

There are assignments at the end of each session for you to complete.

You will be better positioned to ask questions and get feedback if you are able to complete the homework.

I will give personalize high-level reviews of any assignments you submit during the Fall Joyful CopyCamp. (Oct. 1-Nov. 12)

Please send any assignment you want me to review TWO - THREE days before the next scheduled group call, per the class calendar.

Some copy examples may be shared--with your permission--during group sessions.

If your copy isn't reviewed on a call additional feedback will be given via Loom video recordings.

As a Joyful CopyCamp participant, you will have the opportunity to purchase additional one-on-one sessions with me at a discounted rate.

Just let me know you’re interested, and I’ll send you the details.

Yes, I plan to offer a class about writing emails and other types of content.

Joyful CopyCamp provides training to help you connect with customers authentically and ethically without hype or manipulation.

While there are Biblical principles woven throughout the content and methods Joy uses for copywriting, they are applicable to any type of business no matter what you believe.

"Getting training on how to write in an authentic way that is aligned with your values is essential. Joy Capps is a resource you can trust to help you do just that! "

Shae Bynes
Chief Fire Igniter, Kingdom Driven Entrepreneur

"Joyful CopyCamp is an excellent investment of your time, energy, and money. Put in the work and see it pay off. I did and no longer struggle to connect with my customers. "

Amy Blanchard
Amy B Goodies, Owner

"Joy's copy draws readers in without the old used car salesman feel. Her writing respects the reader’s intelligence without insult or pressure."

Observed Helen Wray
Called To Success, LLC

"God used Joy to show me how to write for myself. I truly thank God for her gift to write and teach others to do the same. It is obvious she is obedient to seek His face for guidance. "

Dani Washington
Foster Accountability App Owner

"The knowledge and experience Joy brings to the copywriting process made creating a clean, and engaging message easy."

Craig Pickerill
Rouge Motion & The Brain Unstuck

"As a result of working her system of discovering your unique voice, you can be assured that your story will reach exactly who needs to hear it. "

Amy Allmon
Hopeslinger, Massage Therapist

"Joy’s frameworks are robust and the work is tough and necessary. I got clearer than I ever was about who I really wanted to work with after working with Joy."

Chuen Chuen Yeo
Agility Leadership Coach

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