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Practicing What I Teach & Create for Over 30 Years

I didn’t always challenge marketing norms.

Early in my career, I was the go-to “yes-girl” in corporate America—crafting campaigns that followed industry best practices without questioning whether they aligned with integrity.

If the strategy worked, I considered it a success.

But over time, I saw a pattern I couldn’t ignore.

Some clients used hype, half-truths, and emotional triggers to get customers to open their wallets, even when the product wasn’t ready—or worse, didn’t truly exist.

That shift opened my eyes.

I could no longer justify writing words designed to manipulate rather than serve.

So I set out to do things differently.

That's what led to the Joyful Copy framework, a method that aligns marketing with biblical principles: truth, integrity, and genuine connection.

Now, through my books—Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically and Kingdom Commerce—my podcasts—The Joyful Communications Podcast and KDE Live—and my work as an Igniter Mentor with the KDE Team, my team and I help entrepreneurs and business leaders communicate in ways that build trust instead of breaking it.

 

Let's Make Your Marketing Work for Your Business—Not Against It

You’ve invested time and effort into your business, but if your messaging doesn’t resonate with the right people, it’s like talking to an empty room.

That's where my team and I come in.

We help purpose-driven entrepreneurs and mid-sized businesses create marketing communications that:

  • Attract the right customers
  • Build authentic connections
  • Drive ethical conversions

Whether you need:

  • A strategy that develops a clear, effective plan to reach your ideal audience.
  • A website audit to identify gaps and opportunities for better engagement.
  • Refined messaging that resonates with the right people and aligns with your values.
  • Marketing assets like emails, landing pages, and product launches that build trust and drive ethical conversions.

We can help you cut through the noise—without relying on hype or manipulation.

We also offer courses on:

  • Ethical marketing
  • Content creation
  • Kingdom-driven business strategies

Let’s have a conversation about how your messaging can work for you, not against you.

Book Your FREE Discovery Call Now

How You Benefit from Working With a Word Nerd (and Her Team) 

I've spent years honing her craft—learning from legendary copywriters like John E. Powers, Joe Sugarman, Eugene Schwartz, and David Ogilvy.

But the foundation of everything my team and I create isn’t just copywriting theory.

It’s The Ultimate How-To Guide (aka The Bible).

Why? Because integrity-based businesses can build relationships ethically creating win-win results that last.

Words have power.

When used well, they build trust, inspire action, and create lasting impact.

Let's Discuss Your Needs

If you’re a purpose-driven leader struggling to connect with your ideal customers…

If your brand feels out of sync with your values…

If your messaging isn’t converting the way you’d hoped…

Let’s talk.

I help business owners refine their voice, clarify their message, and create marketing that feels good to both you and your audience.

And if I’m not the right fit? My team and I will point you to someone who is.

Book Your FREE Discovery Call Now

What Makes Joy Different

I’m a communications strategist, content creator, copywriter, coach, author, podcaster, and speaker—and a catalyst who challenges industry norms with integrity.

More than a title, I’m a storyteller and encourager who helps others communicate with clarity and conviction.

As a Kingdom Driven Entrepreneur Certified Service Provider, I help business owners, like you, align their marketing with biblical principles—without sacrificing results.

I also happen to be an underwater tourist, capturing Abba Father's beauty beneath the ocean’s surface.

Over the last 30 years, I’ve worked with small businesses, startups, and personal brands—including legends like Marvel Comics creator Stan Lee, Compaq, Enron, The John Maxwell Team, Michael Hyatt & Co., Ray Edwards, and Mike Kim.

But what matters most isn’t the names I’ve worked with—it’s the businesses I’ve helped transform.

I don’t claim to have all the answers.

But I do bring wisdom, experience, and a deep commitment to ethical communication——alongside a trusted team who shares my heart for ethical communication.

Together, we help others—like you—so you can show up in the marketplace with confidence, clarity, and integrity.

Let's chat about ways to connect with your customers ethically and authentically.

Book Your FREE Discovery Call Now!