Episode 7: Is Peace Plausible in Marketing?
Have you noticed how chaos and agitation have taken center stage these days? Why? Because stirring the pot is a subtle and easy way to get people to do things.
As a Christian business leader, that approach probably makes you uncomfortable and finds you longing for a better way.
Good news! You have access to a Spirit of peace that can help your business:
- Build stronger relationships with prospects and customers
- Create an atmosphere of trust and authenticity
- Stand out and look different
And it can be used effectively in your business and marketing communications without agitating anyone.
In this seventh episode, we’ll examine:
- The power of peace
- How some have used peace as a strategy
- What The Ultimate How-To Guide says about peace
- Seven ways you can use peace in your business communications
Specific points we explore include:
05:00 The importance of peace
09:58 Real-world examples of businesses using peace
15:03 How to showcase the peaceful attributes of your solutions
16:01 The problem-solution approach with peaceful resolution
16:44 Helping your customers sleep well at night
17:54 Peaceful urgency without high-pressure sales
20:09 Offering peace in chaos
20:54 Bring sanity to your business
21:50 The power of empathy understanding
Key takeaways and quotes include:
"When you're in peace, when you choose to live from a place of faith, not a place of fear, and THAT is a position of power.” ~Joel Osteen
“Peace has the power to help individuals and businesses handle day-to-day affairs more efficiently, confidently, and stress-free.” ~Joy Capps
“Peace is powerful because it helps bring security and tranquility while avoiding anxiety and chaos.” ~Joy Capps
The key for Christian business leaders is to remember God instructs us to seek peace in everything. (See Psalm 34:14, Matthew 5:9, Romans 14:19, and Romans 12:18)
Bring Peace Into Your Plans
Are you ready for a marketing communications plan built on God’s best for your business?
Let's uncover what's possible for your offerings and map out outcome and process goals for your offerings.
Sign up for a Spirit-Led Strategic Marketing Communications Planning Session today at joycapps.com/strategic-plan.
