Episode 9: Is Kindness a Business Communications Strategy?

Season #1

These days, it is not uncommon to see people exhibit kindness as a means to an end. 

But that approach, whether intentional or not, weaves in manipulation because you are doing things expecting to get something in return.

Imagine a world where your authentic kindness reaps MORE benefits and rewards than those who use kindness as a hook. 

Imagine applying that strategy to your business and communications. (Talk about a game-changer!)

We live in a time where genuine, heartfelt kindness stands out. Why? Because it is rare to find and experience.

As Christian business leaders, we have the opportunity to shine brighter than anyone when authentic kindness is part of our SOP (standard operating procedure).

The good news is there are many benefits that result from practicing authentic kindness.


In This Episode, We Explore:

01:52 The benefits of using kindness in life and business

08:32 Real-world examples of marketing with kindness

14:08 What the Ultimate How-To Guide teaches about kindness

18:09 FIVE ways you can weave kindness into your business communications


Key Takeaways and Quotes include:

Kindness is a powerful attribute that can change everything in life and business.

"Kindness involves the do unto others principle. It's about generosity, consideration, and concern in authentic, non-self-serving ways." ~Joy Capps

Businesses that are viewed as kind are more likely to see increased earnings and positive outcomes.

"Genuine kindness has been proven to enhance productivity, increase employee engagement, boost self-esteem, and foster trust." ~Joy Capps

Kindness is innate but needs to be nurtured and grown with practice.

"Kindness changes everything—in life and in business." ~Joy Capps

Authentic kindness is a game-changing business strategy.


Cited Resources Include:

"Man is born for deeds of kindness. Kindness is unconquerable, so long as it is without flattery or hypocrisy." ~Roman Philosopher-Emperor Marcus Aurelius

The Baringa 2022 Study compares the success and earnings (EBITDA) of kind vs. unkind companies.

"A single act of kindness throws out roots in all directions, and the roots spring up and make new trees." ~Amelia Earhart

2 Chronicles 10:7Colossians 3:12Proverb 15:1Galatians 5:22-23Ephesians 4:29


Are You Ready For Your Business to Stand Out?

Lean into your role as a visionary strategist by hiring a Spirit-Led communications strategist to create relationship-building marketing content to connect with your customers.

Book your free discovery call today when you visit: joycapps.com/done-for-you