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Ready to Check Your Marketing for Integrity?

Season 2, Episode 10: Heal Your Soul, Fix Your Finances with Audrey Godwin

Season #2

Is your relationship with money quietly shaping how you market, serve, and lead?

In this rich and transparent conversation, Audrey Godwin shares how soul-aligned finances lead to clear, values-driven messaging—and why healing your inner world changes how you show up in business.

A seasoned CFO, CPA, and now Financial Integration Strategist, Audrey walks us through the framework behind Whole Soul Finances and what it means to build a legacy rooted in values, not just numbers.

You’ll hear stories of misalignment, courage, obedience, and the quiet power of discerning what not to do in a noisy marketplace.

Together, we explore how purpose-driven leaders can communicate with integrity, steward resources well, and disrupt with wisdom instead of hype.

What You’ll Learn in This Episode

  • Why “healing your soul” is often the missing link in financial strategy

  • How misaligned money messaging can sabotage your brand’s integrity

  • The reason cookie-cutter formulas rarely work for values-driven leaders

  • What financial alignment actually looks like—and how to begin

  • How Audrey partners with Holy Spirit to make wise, long-term financial decisions

Key Moments & Timestamps

⏳ 0:06:19 – The missing piece in most financial strategies: the heart

⏳ 0:14:59 – The origin of “Heal your soul so you can fix your finances”

⏳ 0:18:57 – Audrey names her real marketing tension: internal hesitation

⏳ 0:20:40 – What true alignment means for faith-driven leaders

⏳ 0:30:53 – “Take care of the people. The profit always comes.”

⏳ 0:32:35 – When your soul is healed, your finances—and message—follow

Notable Quotes from Audrey & Joy

  • “Heal your soul so you can fix your finances.” — Audrey Godwin

  • “If my soul isn’t prospering, then my finances won’t prosper either.” — Audrey Godwin

  • “Wisdom is always in style and always relevant.” — Audrey Godwin

  • “For me, the marketing communications is more internal—‘Who am I to say this?’” — Audrey Godwin

  • “Our legacy doesn’t start with assets. It starts with our behaviors.” — Audrey Godwin

  • “That’s the heart behind her message: Heal your soul, fix your finances. And the same holds true for your marketing.” — Joy Capps

  • “Your journey gives us a glimpse of what it’s like to honor God in the marketplace by how we manage money with intention, communicate with integrity, and serve from a place of soul-deep clarity.” — Joy Capps

  • “Sometimes the work already reflects our values, but our communication hasn’t caught up yet.” — Joy Capps

Resources Mentioned

Continue the Conversation

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Email Joy at info [at] joycapps [dot] com—we’d love to hear your thoughts and continue the conversation.

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