Episode 11: How to Change Wavering Loyalty into Reliable Faithfulness

Season #1

It’s no secret that most business leaders will do whatever it takes to make what they are selling sticky so customers keep coming back for more.

Why? Because many companies are competing with others who offer similar products or services while they vie for customer loyalty.

As the battle ensues, it has become common for regular customers to jump ship based moods or whims—sometimes without compelling reasons.

But those changes usually happen based on emotions, which are fickle and changeable.

Wouldn't it be great if your business communications could change wavering loyalty into reliable faithfulness?

While you cannot control the behavior of customers, prospects, employees, or colleagues—there ARE things you can do to model faithfulness.


This episode on Faithfulness examines:

02:13 The true meaning of faithfulness and how it differs from loyalty

09:39 Examples of loyalty marketing used throughout the years

16:25 What The Ultimate How-To Guide says about faithfulness

23:39 FIVE ways you can use faithfulness in your business and marketing communications


Key Takeaways and Quotes Include:

Faithfulness is based on principles, while loyalty is based on feelings.

“Faithfulness means unfailingly remaining loyal to someone or something, and putting that loyalty into consistent practice regardless of extenuating circumstances.” ~Wikipedia

Loyalty programs can be effective in cultivating customer loyalty, but authenticity is crucial.

Genuine faithfulness is bound to truth and unchangeable. Authentic faithfulness is reliable, constant and firm.

Since no one is perfect—the best we can do as Christian business leaders—is to be intentional to show reliable faithfulness in everything.

Keeping your promises means delivering on your brand promises where you've set expectations of what customers can expect from your brand on all touchpoints.

Always love your employees and your customers, even when it's difficult. Be heartfelt, sincere, and consistent with your actions and words.

Be consistent and reliable in all things. Let your customers know that they can count on you to follow through.

Finish what you start. Stick with it, follow through, and don't give up. Make it your practice.

Demonstrate ethical behavior. Don't mislead customers with false claims or exaggerated results. Instead, ensure that every word of your marketing is true and honest.


Cited Resources Include:

God’s faithfulness as shown to Shamrock, Meshach, and Abednego in Daniel 3

God’s faithfulness as shown to Noah in Genesis 6-8

God’s faithfulness as shown time and again to Sarah and Abraham in Genesis 15-22

God’s faithfulness is shown to us through the life of Jesus in the four gospels:

(You can also look up each book using the YouVersion Bible app or by going to bible.com to pull up the book in your favorite translation.)

Isaiah 40:29 - get your strength from the Lord

Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically


Are You Ready for Godly Faithfulness to Shine Through Your Next Marketing Communications Project?

The best place to start is by creating a Spirit-led marketing communications plan that seeks Holy Spirit’s perspective about your project and maps out specific outcome and process goals.

Get your customized 1:1 session or participate in a live workshop.

Select the option that is best for you when you visit: https://www.joycapps.com/strategic-plan