Persuasion vs. Manipulation
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.
It is hard to avoid the two concepts because they have become part of societal DNA.
You see it dished up everywhere: social media, magazines, news, emails, websites, sales pages, ads, etc.
Some lean into the philosophy that if everyone is doing it, it must be okay.
The question is which IT are you using?
Are you subtly coaxing to get people to take action?
Or do you build your case with authentic persuasion?
There's a fine line between manipulation and persuasion.
Which one do you tend to use?
While this topic is one we all deal with in life and business, some of us address it head on and others just play follow-the-leader.
Since it speaks to the topic ethical copywriting, it begs the question: Is ethical copywriting an oxymoron?
Next Tuesday, March 23 at Noon Eastern, I'll speak on this topic in a free, no-strings-attached, online summit called Believers Building Businesses.
No matter what you believe, the content is applicable and something to consider.