Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.⁣

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It is hard to avoid the two concepts because they have become part of societal DNA.⁣

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You see it dished up everywhere: social media, magazines, news, emails, websites, sales pages, ads, etc.⁣

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Some lean into the philosophy that if everyone is doing it, it must be okay.⁣

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The question is which IT are you using? ⁣

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Are you subtly coaxing to get people to take action? ⁣

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Or do you build your case with authentic persuasion? ⁣

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There's a fine line between manipulation and persuasion.⁣

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Which one do you tend to use?⁣

While this topic is one we all deal with in life and business, some of us address it head on and others just play follow-the-leader.

Since it speaks to the topic ethical copywriting, it begs the question: Is ethical copywriting an oxymoron?

 

Next Tuesday, March 23 at Noon Eastern, I'll speak on this topic in a free, no-strings-attached, online summit called Believers Building Businesses.

 

No matter what you believe, the content is applicable and something to consider.

 

Join me when you register for free here: http://believersbuildingbusinesses.com/