Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

 
From Panic Purchases to Purposeful Connections: Marketing Beyond Fear and Scarcity authentic business owner communications entrepreneurs ethical joyful communications marketing strategy tips

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution...

Continue Reading...
 
The Marketing Pressure Cooker: Maintaining Integrity in a Click-Crazy World alignment authentic business owner communications deceptive entrepreneurs ethical joyful communications marketing

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream...

Continue Reading...
The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

Continue Reading...
How Ethical Email Practices Will Set Your Business Apart alignment authentic credibility deceptive email ethical joyful communications marketing trust

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust...

Continue Reading...
 
My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and...

Continue Reading...
Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

...

Continue Reading...
Lead with Humility: How to Showcase Your Expertise Without Ego authentic connection email relationship writing tip

 

In the world of coaching, entrepreneurship, or any business venture, confidence is seen as a must-have characteristic.

Why? Because a vast majority lean into confidence to get them on a...

Continue Reading...
Build Trust & Authentic Connections Through Email Marketing alignment authentic communications faith joyful communications marketing relationship writing tips

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly...

Continue Reading...
From Truth to Trust: Tips for Building Lasting Connections alignment authentic ethical joyful communications joyful copy marketing relationship trust

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many...

Continue Reading...
An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

Continue Reading...
Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for...

Continue Reading...
 
Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

Continue Reading...
1 2