Welcome to My Blog

 

 
My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and...

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Is Your Urgency Real or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

...

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Lead with Humility: How to Showcase Your Expertise Without Ego authentic connection email relationship writing tip

 

In the world of coaching, entrepreneurship, or any business venture, confidence is seen as a must-have characteristic.

Why? Because a vast majority lean into confidence to get them on a...

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Build Trust & Authentic Connections Through Email Marketing alignment authentic communications faith joyful communications marketing relationship writing tips

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly...

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From Truth to Trust: Tips for Building Lasting Connections alignment authentic ethical joyful communications joyful copy marketing relationship trust

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many...

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An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

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Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for...

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Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

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Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

 

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

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Is AI Your Source or Resource? alignment artificial intelligence authentic faith focus

When it comes to marketing and copywriting, the release of ChatGPT and other tools has created an AI-hype frenzy.

(You've seen it happening, too, right?!)

The wide array of shiny new tools for...

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KDE Podcast Live Episode 426: What's All the Hype About AI? Does It Really Matter? alignment artificial intelligence authentic business business owner deceptive faith podcast

One of the HOTTEST TOPICS in business today surrounds the use of AI to create and do, especially for marketing content.

While I'm a regular co-host for the KDE Live Podcast, for episode 426...

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Podcast Interview: Power Up Your Marriage & Business authentic business communications copywriting interview podcast

When you listen to this podcast, you'll hear me share about writing marketing messages that sell, and so much more.

Robert & Kay Lee Fukui talk with me about working in corporate...

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