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She was so excited to share her low-carb discovery with me that she texted me a picture of her new find. 

"These cauliflower chips taste so good," she said. "I could eat the entire bag."

Since I'd spent the past six years following a ketogenic lifestyle and never heard of cauliflower chips, I couldn't wait to check them out.

A quick Google search gave me the details I needed.

Imagine her surprise and my disappointment as I shared that only 10 chips were equal to one entire day of...

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Transformation is the Key

As entrepreneurs, we all have products and services we are driven to share with the world. Each offering meets the needs of specific people in unique ways.

Since the entrepreneurs I support with copywriting and coaching cover the gambit, I have the opportunity to learn about a variety of things and get paid for it. (How cool is that?!)

At the end of the day, every person I encounter is eager to stand out in the marketplace and attract the right clients.

While two people can sell the exact...

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