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Persuasion vs. Manipulation authentic business copy credibility virtual summit

Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.

It is hard to avoid the two concepts because they have become part of societal...

Is Building Trust Important? certification communications copywriting credibility trust words writing

No matter which way you turn, trust is a key factor in life.

From face-to-face interactions to the courses you buy, coaches you hire, and sports you play—trust plays a vital role in every...