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Persuasion vs. Manipulation

 
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.
It is hard to avoid the two concepts because they have become part of societal...
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Is Building Trust Important?

No matter which way you turn, trust is a key factor in life.

From face-to-face interactions to the courses you buy, coaches you hire, and sports you play—trust plays a vital role in every...

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