What Buttons Are You Pushing?
I can't believe what he said. Did you read that?
Without skipping a beat, the words he read created anger and action.
The next thing you know, he donated to the campaign and made a point to tell...
Persuasion vs. Manipulation
Is Your Writing Clear?
Just the other day Robert and I were in the kitchen, and with his back to me, he said: "Will you hand me that?"
"Hand you that what?" I asked.
He turned around and said, "Will you hand me that...
How to Make Frustration Work for You Instead of Against You
Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.
From the client who struggles to follow-thru with a...
Why Sales and Marketing Copy is Like Dating
Have you ever met someone who jumped straight from hello to a marriage proposal?
I think we all have encountered that in one way or another.
Here’s What Happened...
I was living in...
What Is Copywriting, And Why Should You Care?
Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.
Facilitated like a podcast interview on video, the energy of the live...
How Will You Respond?
Finding a way to save lives from an invisible virus is key to our success as a human race.
We aren’t watching an action thriller movie.
Coronavirus is happening in real-life around the...
Who's the Hero in Your Business?
Did you know that Veterans Day has been an official holiday to celebrate those who stepped up to defend the United States since 1938?
Finding ways to honor our living heroes happens on this day...