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Why Sales and Marketing Copy is Like Dating

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in Tampa Bay when a rainstorm came up quickly and flooded the streets along Bayshore Boulevard. 

Since my low-riding Acura Integra wasn't designed for high water, the engine flooded in the blink of an eye.

Before I knew what happened, the water rose half-way up the outside of my red sports car doors.

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