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Rule #1: How to Write Copy that Connects & Converts

 Imagine this…

As an entrepreneur, you’re sitting at your desk when the phone rings.

The person on the line shares that you’ve moved up on the waitlist.

There is an opening for the meeting you requested months ago, but you need to get there before the end of the day.

You know your destination is about six hours away in another state, but that doesn’t stop you.

Without pausing to think, you grab a few items, hop in the car, and head to the airport.

You...

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How an Audition for The Voice is Like Preparing for a Product Launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project we're working on as entrepreneurs and business owners.

Take, for instance, The Voice. Have you ever watched it?

If you haven’t had a chance to see it, here’s a quick overview of how it works.

Vocalists sign up to compete for a coveted spot on 1 of 4 coaching teams.

Now, these...

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The Case Against Guarantees Without Risks

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the masters, research your audience, and understand their potential problems before you take action on anything.

These steps are synonymous with some of my favorite things: copywriting, marketing, coaching, and scuba diving.

Isn’t it ironic that these activities require a significant amount of...

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When Connecting with Customers, One-Size-Fits-All, Right?!

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they both have me wrapped around all eight paws.

As Cavalier King Charles Spaniels, they are very similar in how they look.

But that is where the similarities stop.

You see, Quigley is shy and reserved. As a “dat” (that’s a dog-cat combo) he beats to his own drum and comes whenever he feels...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do

If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to succeed—then you’ll appreciate the thoughts I’m writing here.

You’re probably an A-type personality, like me, that creates goals and does whatever it takes to realize the results.

You’re so focused on succeeding that working towards your goal is similar to a thirst that...
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Dive Into Your Goals Without Shiny Object Syndrome

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime — not just at the beginning of a new year.

No matter what you want to achieve, creating goals formalizes a game plan to help you get from point a to point b.

Setting new goals creates growth opportunities to help push beyond your self-imposed limitations by exploring the unknown.

Do You Suffer...

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I don't always go diving in January, but when I do...

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.


Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from diving that apply to business and life that can help others is my jam.

In my 12+-year diving "career," I've always wanted to go diving on my birthday.

With more than 600 dives under my belt, January 19th never seemed to work out for a diving adventure.

I'm hopeful that this year is different.

Weather...

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Dive Into Your Past to Move Forward

’Tis the season when everyone reflects on where they have been over the past year.

We all seem to play the reflection game in one way or another.

If you’re like me, you’ve probably asked yourself, “What did I accomplish?”

And then you dive a little deeper unpacking the “wins” and “losses” to analyze what you could have done differently.

When you’ve walked through your year in review, did you discover that it went the way you expected?

Did...

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