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How Will You Respond?

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the globe right now.

Human lives are at stake.

This pandemic isn’t about politics, race, gender, age, socio-economics, or faith.

So what do we do?

No matter what you represent, we each have an opportunity and choice to make.

Will we shine the light or stir the pot?

Why not stand out by making a...

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How Do You Use Words?

 

Everyone uses words in some form or fashion.

Some use words more than others.

No matter which end of the spectrum you are on, words are an intrinsic part of life because we all use them throughout the day.

Words can do so many things from conveying good or bad news to convincing, persuading, and selling.

Words have been around since the beginning of time when God said, “Let there be light.”

Words are so powerful that many books are written about the best ways to use them....

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Does the label match the contents?

 

She was so excited to share her low-carb discovery with me that she texted me a picture of her new find. 

"These cauliflower chips taste so good," she said. "I could eat the entire bag."

Since I'd spent the past six years following a ketogenic lifestyle and never heard of cauliflower chips, I couldn't wait to check them out.

A quick Google search gave me the details I needed.

Imagine her surprise and my disappointment as I shared that only 10 chips were equal to one entire day of...

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How to Stuff Your Sales Copy with Power Words (Podcast Interview)

 

Your website, emails, landing pages, and social posts all rely on words.

But are you using the right ones?

Today's online world makes skilled copywriting important for everything you write.

If you want to reach your audience to connect and sell, then you need a communication strategist, aka an experienced copywriter.

Listen in as Mike Kim interviews me about copywriting on his Brand You Podcast Episode 205: How to Stuff Your Sales Copy with Power Words.

(On a non-Apple platform?...

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Rule #1: How to Write Copy that Connects & Converts

 Imagine this…

As an entrepreneur, you’re sitting at your desk when the phone rings.

The person on the line shares that you’ve moved up on the waitlist.

There is an opening for the meeting you requested months ago, but you need to get there before the end of the day.

You know your destination is about six hours away in another state, but that doesn’t stop you.

Without pausing to think, you grab a few items, hop in the car, and head to the airport.

You...

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How an Audition for The Voice is Like Preparing for a Product Launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project we're working on as entrepreneurs and business owners.

Take, for instance, The Voice. Have you ever watched it?

If you haven’t had a chance to see it, here’s a quick overview of how it works.

Vocalists sign up to compete for a coveted spot on 1 of 4 coaching teams.

Now, these...

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The Case Against Guarantees Without Risks

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the masters, research your audience, and understand their potential problems before you take action on anything.

These steps are synonymous with some of my favorite things: copywriting, marketing, coaching, and scuba diving.

Isn’t it ironic that these activities require a significant amount of...

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When Connecting with Customers, One-Size-Fits-All, Right?!

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they both have me wrapped around all eight paws.

As Cavalier King Charles Spaniels, they are very similar in how they look.

But that is where the similarities stop.

You see, Quigley is shy and reserved. As a “dat” (that’s a dog-cat combo) he beats to his own drum and comes whenever he feels...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do

If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to succeed—then you’ll appreciate the thoughts I’m writing here.

You’re probably an A-type personality, like me, that creates goals and does whatever it takes to realize the results.

You’re so focused on succeeding that working towards your goal is similar to a thirst that...
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Dive Into Your Goals Without Shiny Object Syndrome

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime — not just at the beginning of a new year.

No matter what you want to achieve, creating goals formalizes a game plan to help you get from point a to point b.

Setting new goals creates growth opportunities to help push beyond your self-imposed limitations by exploring the unknown.

Do You Suffer...

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