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What Buttons Are You Pushing?

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

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I Made a Mistake.

Three+ decades ago, I made a mistake that changed me. I should have known better, but I wasn’t thinking straight. 

I think I was caught up in the fanfare of everything, so...

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Fear versus Love: Which thread are you pulling for sales?

Did you know fear is a sell-tactic used by many in today’s marketplace?

Don’t believe me? Google phrases like “use fear to sell” or “how many people use fear to...

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Does Your Business Message Convey 5-star Dining or Fast-Food?

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we...

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How to Make Frustration Work for You Instead of Against You 


Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a...

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Communication Lessons from My Pain

Do you find it harder to remember things (unless you write them down) or get easily distracted (unless you block out focus time)? Sometimes I do, too. 

Information overload seems like a...

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Why Sales and Marketing Copy is Like Dating

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in...

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Rule #1: How to Write Copy that Connects & Converts

Imagine you're sitting at your desk when the phone rings and the person on the line shares that you've moved up on the waitlist.

 

There is an opening for the meeting you requested months ago,...

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What Is Copywriting, And Why Should You Care?

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live...

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Is Building Trust Important?

No matter which way you turn, trust is a key factor in life.

From face-to-face interactions to the courses you buy, coaches you hire, and sports you play—trust plays a vital role in every...

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