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What Are You Focused On? copywriting focus marketing transformation

Humans are like sponges that absorb whatever they're around. What we focus on is what we tend to become more like.

If you keep talking about how your life sucks, then everything around you will...

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Does Your Business Message Convey 5-star Dining or Fast-Food? business copywriting marketing messaging

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we...

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How to Make Frustration Work for You Instead of Against You 
 copy copywriting marketing strategy writing tip

Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a...

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Why Sales and Marketing Copy is Like Dating copy copywriting marketing sales strategy

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in...

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Rule #1: How to Write Copy that Connects & Converts copywriting marketing

Imagine you're sitting at your desk when the phone rings and the person on the line shares that you've moved up on the waitlist.

 

There is an opening for the meeting you requested months ago,...

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FEAR: Face Everything And Rise marketing plan strategy
A friend of mine posted on Facebook that she was freaking out about an impending storm not that long ago. In the post, she asked her friends to say things to calm her.

A Panic Attack...
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How an Audition for The Voice is Like Preparing for a Product Launch copywriting marketing product launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project...

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The Case Against Guarantees Without Risks copywriting marketing product launch

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the...

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The Secrets for Connecting with Customers & Prospects customers marketing

You’ve invested a lot of time creating solutions to make life easier for your ideal customers.

You already have customers using your solutions, but you want to grow your business and...

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Why Genuine Listening is Important: 7 Ways to Connect with Others marketing

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core...

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When Connecting with Customers, One-Size-Fits-All, Right?! copywriting marketing

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do copywriting entrepreneur marketing planning strategy
If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to...
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