5 Ways To Make Your Marcom Dance Like Frosty
Holiday sentiments are abundant right now, but this one caught my eye:
Dance like Frosty.
Shine like Rudolph.
Give like Santa.
Love like Jesus.
Wouldn't it be wonderful if we could weave this type of yuletide wonder into life and business every day? (We can.)
Why? Because the sentiment is uplifting, encouraging, and motivating.
By definition, Christmas magic elicits feelings of giddiness, peace, and love in different ways for each of us.
But why must it be relegated to one particular time of year? (It doesn't.)
With Christmas observance varying by country, culture, and religious beliefs—you and I should feel empowered to display a form of joyful alchemy every day.
One surefire way to do that is to weave a wee bit of Christmas magic into your marketing copy year-round.
The next few posts will help you do that by sharing copywriting tips for each of the four lines in that challenge.
Here's the first one for "Dance Like Frosty."
5 Ways to Infuse Frosty's Spirit into Your Marcom.
[PRO TIP] Creating marketing copy that "Dances like Frosty" will emphasize playfulness, charm, and a touch of magic. You can do that by:
ONE: Being Playful. Use words that evoke a sense of joy and lightheartedness. Convey authentic excitement and make your calls to action (CTAs) playful so readers are encouraged to join in the fun.
TWO: Creating Whimsical Settings. Use imaginative descriptions to transport readers to a magical world where your solutions are the key to unlocking joy while solving their problems.
THREE: Telling Stories. Captivate your audience with stories highlighting the transformations and positive experiences your services deliver.
FOUR: Rhyme and Repetition. Remember the song? "There must have been some magic in that old silk hat they found. For when they placed it on his head, he began to dance around."
Just as those lyrics are memorable, rhyme and repetition will make things memorable while grabbing your readers' attention and stressing important points.
FIVE: Highlighting Joyful Benefits. Emphasize the joy your customers will experience by focusing on the value someone gets from buying your solution. Use positive emotions to show the WIIFM (what's in it for me).
Ultimately, the goal of creating marketing communications that "Dances like Frosty" is to leave your audience with a lasting and positive impression.
And that, my friend, is definitely something you and I should intentionally try to do every day.
I hope you found those five tips helpful and that you'll accept my challenge to weave them into your marcom every day.
Stay tuned for the next few blog posts that will give you marketing communications tips for Shining Like Rudolph. Giving Like Santa. And Loving Like Jesus.
Until then… Be Blessed,