Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY? B...

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t you hear Maro...

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your ...

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph. (If you missed them, you'll want to click the corresponding hyperlinks.)

Now let's focus on ...

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine Like Rudolph....

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this typ...

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for making me look STUPID in front...

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to w...

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the light, nobo...