Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

 
The Marketing Pressure Cooker: Maintaining Integrity in a Click-Crazy World alignment authentic business owner communications deceptive entrepreneurs ethical joyful communications marketing

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream...

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The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

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My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and...

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The Joy (or Pain) of Creating Marketing Content communications content copy framework marketing strategy tips

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at...

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Build Trust & Authentic Connections Through Email Marketing alignment authentic communications faith joyful communications marketing relationship writing tips

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly...

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An Antidote to Deceptive Communications Tactics alignment authentic communications credibility deceptive framework joyful communications joyful copy marketing writing tips

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish...

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Give Like Santa Year-Round? Do This. communications copywriting marketing writing tips

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph(If you missed them, you'll want to click the corresponding hyperlinks.)

...

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Make Your Content Shine Like Rudolph communications copy marketing writing tips

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine...

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5 Ways To Make Your Marcom Dance Like Frosty communications copy marketing tips writing tips

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this type...

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Capture Attention with Pattern Interrupt authentic communications focus joyful copy strategy wordsmatter writing tips

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for...

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The Best Way To Make Things Happen alignment communications framework ideas marketing plan planning spiritual intelligence workshop

There are those who do and create quickly without thinking... and those who analyze every angle possible before moving forward.

Some get stuck in a state of overwhelm because they don't know where...

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Another AI Hoodwink Strikes Again alignment artificial intelligence authentic business communications copywriting marketing spiritual intelligence transformation

When my coaching call ended, I took my two energetic fur-kids outside to play ball for 5 minutes.

 

The temperature felt "pleasant" (for Florida), BUT dark rain clouds loomed overhead with the...

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