How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution you’ve d...

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream com...

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and attendees, sh...

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph. (If you missed them, you'll want to click the corresponding hyperlinks.)

Now let's focus on ...

My previous post gave you five tips for infusing your copy with Frosty's Spirit. (If you missed it, you may want to go check it out.)

Now let's look at creating marketing copy to "Shine Like Rudolph....

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this typ...