Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution you’ve d...

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

Holiday sentiments are abundant right now, but this one caught my eye:

Dance like Frosty.

Shine like Rudolph.

Give like Santa.

Love like Jesus.

Wouldn't it be wonderful if we could weave this typ...

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to w...

If you had the opportunity to vacation at an all-inclusive resort for a week, you’d probably get excited. Right?! Me, too. Unfortunately, that’s not what happened to some friends of mine. 

Their stor...

Just the other day Robert and I were in the kitchen, and with his back to me, he said: "Will you hand me that?"

"Hand you that what?" I asked.

He turned around and said, "Will you hand me that plate...

Does consistently writing about your business seem like a hurdle to overcome?

From sleep deprivation to not enough hours in the day—the list of excuses…err, I mean 'competing priorities' is long.

No...

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live audienc...