Are You Sabotaging Your Free Offer? Avoid These Common Mistakes

content copywriting framework joyful communications marketing messaging writing tips

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your email list and build your know, like, trust, and love factor.

You're excited to share it with your audience and can't wait to see them download and use it.

You set up your webpage describing the free offer.

You make a social post about it.

And you wait...

But no one responds. (Instead, you hear crickets.)

Disappointed, you scratch your head wondering what happened.

After all the time you invested in creating this free "gift."

You contemplate throwing in the towel and walking away.

What's not to like and want? I mean, it's free, for goodness sake.

This scenario is not unusual. It happens all the time.

Candidly, there is a list of reasons why no one takes action.

Reasons Why No One Wants Your Lead Magnet

From problems with your value proposition to delivery/tech issues to lack of relevance to your target audience, the reasons why people don't opt-in for your free lead magnet are endless.

But the number one problem I see many creatives, entrepreneurs, and business owners overlook when creating their free giveaway is they did not address their customer's issues.

7 Things Your Content Must Do

For someone to want your lead magnet, you MUST:

📌 Identify their unique challenges and frustrations that you know how to solve: Understanding your audience's pain points is crucial.

╰┈➤It's not enough to know what you can offer; you must know what your audience needs.

📌 Offer solutions to problems your audience knows they have: Your lead magnet should provide a clear solution to a problem your audience is actively seeking to solve.

╰┈➤It should offer immediate value and address a specific pain point.

📌 Make easy-to-understand content (no novellas or jargon-filled content): Keep your lead magnet concise and to the point. Avoid using technical jargon or complex language that might confuse your audience.

┈➤Make it easy for them to understand and implement the information you provide.

📌 Create quick wins your customer can do on their own: Your lead magnet should offer actionable steps that your audience can take immediately to see results.

╰┈➤These quick wins will help build trust and credibility with your audience.

📌 Focus on benefits (not features) by demonstrating HOW it solves their problem: Instead of just listing the features of your lead magnet, focus on the benefits it provides.

╰┈➤Show your audience how your lead magnet can solve their specific problem and improve their situation.

📌 Offer a unique solution that is different from others: Differentiate your lead magnet from others in your niche by offering a unique solution or perspective.

╰┈➤Being unique and different will help you stand out and attract the RIGHT prospects.

📌 Identify results your audience can anticipate from taking action on your lead magnet: Clearly communicate the results your audience can expect from using your lead magnet.

╰┈➤Whether it's saving time, money, or achieving a specific goal, make sure your audience understands the value they will receive.

CHALLENGE: Take a moment to review your lead magnet (OR ideas you're considering creating), and as you do, evaluate how your lead magnet does or does not do each of those seven points.

When you do, you're sure to uncover areas for improvement.

Remember, marketing aims to know and understand the customer so well the solution--or in this case, free giveaway-- fits your prospect and sells itself.

Revamp. Build. Connect.

Ready to revamp an existing lead magnet or build a new one from the ground up?

It is still possible to join my latest workshop: "Divine Wisdom + A.I. Insights: From Lead Magnet to Email Connections." 

When you apply the framework and workflows taught through this workshop, you are guaranteed to experience success.

With flexible options, choose between LIVE sessions and ON-DEMAND recordings to work at your own pace.

Register now while the door is still open.