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Unsure About What to Write or Say? Do These Six Things. communication copy framework ideas strategy tips writing tips

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to...

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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

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I Made a Mistake. copywriting entrepreneur framework lessons

Three+ decades ago, I made a mistake that changed me. I should have known better, but I wasn’t thinking straight. 

I think I was caught up in the fanfare of everything, so...

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