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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

I Made a Mistake. copywriting entrepreneur framework lessons

Three+ decades ago, I made a mistake that changed me. I should have known better, but I wasn’t thinking straight.

I think I was caught up in the fanfare of everything, so...