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The Hidden Decisions Behind Every CTA alignment call to action communication connection cta customers integrity joyful communications trusttension

Why Where You Send People—a Form, Calendar, or Cart—Says More Than You Think

It’s not just where a button or call to action leads—it’s what you’re asking your audience to trust you to do.

Someone re...

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When a Call to Action Crosses the Line (and When It Doesn’t) alignment call to action connection cta integrity joyful communications persuasion trust trusttension wordsmatter

Most people don’t start a business, or support one, just to sell something.

They do it because they believe in the value of what they offer.

They want to meet a real need, bring something good into...

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5 Marketing Traps That Erode Trust Without You Realizing It alignment authentic communication connection credibility deceptive ethical joyful communications marketing relationship strategy transformation trust trusttension wordsmatter

Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

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When “Empowerment” Sounds Like a Sales Pitch in Camouflage alignment authentic communications connection deceptive integrity joyful communications relationship wordsmatter

How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

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Marketing Sleight of Hand: Why Trust Matters More Than Tricks alignment authentic deceptive joyful communications marketing wordsmatter

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

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10 Ways the Christmas Story Can Transform Your Communications alignment authentic communications connection ideas joyful communications marketing strategy transformation

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

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Is Truthful Persuasion Just a Myth? alignment authentic communication content credibility deceptive ethical joyful communications marketing strategy tips

Doesn't marketing feel like a contest in today's fast-paced online world? 

 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

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From Panic Purchases to Purposeful Connections: Marketing Beyond Fear and Scarcity authentic business owner communications entrepreneurs ethical joyful communications marketing strategy tips

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution you’ve d...

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The Marketing Pressure Cooker: Maintaining Integrity in a Click-Crazy World alignment authentic business owner communications deceptive entrepreneurs ethical joyful communications marketing

Imagine this: John, owner of "Knead of Love Bakery," receives an email from a major grocery chain offering the opportunity for national distribution of his sourdough product. It seems like a dream com...

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The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

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One-Size-Fits-None: Why Cookie-Cutter Marketing Communications Doesn’t Work copywriting focus framework joyful communications landing page writing tips

When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY? B...

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Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t you hear Maro...

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