Build Trust & Authentic Connections Through Email Marketing
Have you ever sparked someone's interest with your thoughts, products, or services?
Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiting your next email!
But let's be real... adding value while building trust isn't always a walk in the park, right? (We've all been there!)
Here's the TRUTH:
FACT #1: Consistently building rapport pays off big time in trust dividends.
FACT #2: Authentic trust-building is RARE in today's quick-conversion world.
FACT #3: If you're only using email for sales pitches, you're missing out on long-term connections.
Easier Said Than Done
Now, here's the challenge that is easier said than done:
Reach out CONSISTENTLY with enriching, encouraging, and inspiring content. (It’s that consistent part that is hard. The challenging is being intentional and following through.)
Be TRANSPARENT by sharing the good and the bad about your offerings. Don’t pretend your solution are perfect because nothing is perfect. Let your humanness shine through. (When you’re transparent you’ll grow your know, like, trust, and love factor exponentially.)
5 Tips for Building Trust
So, how do you do it? Let's dive into this a little deeper.
ONE: Offer Value: Educate, inform, entertain, and inspire.
Remember the 80/20 rule? When you follow that rule of thumb, you’ll provide content that brings your reader value 80% of the time and only promote your solutions 20% of the time.Prospective clients appreciate content they can use to solve their problems. By consistently providing value, you position yourself as a trusted source of information and build credibility over time.
TWO: Encourage Two-Way Convos: Talking AT your audience will only take you so far.
Find ways to engage your audience by asking for feedback, opinions, and suggestions. Encourage them to respond to your emails and invite their input into what you create and do. When you make your audience feel heard and valued, you WILL foster a sense of community and belonging.
THREE: Deliver Transparency: Authenticity is key to building trust.
Be open and honest in your communication. Use real-life examples, personal anecdotes, and case studies to illustrate your points. Share your successes and failures, and the lessons you've learned along the way. Admit when you don't have all the answers or when you've made a mistake. Your vulnerability will humanize your brand and make you more relatable to your audience.
FOUR: Respect Privacy: Honor your subscribers' privacy and consent.
Only send emails to those who have opted in to receive them. Scraping email lists is not ethical, goes agains compliance, and unseats your integrity, so don’t do it. Make it easy for people to unsubscribe from your emails if they no longer wish to hear from you. Respecting your subscribers' privacy shows that you value their trust and are committed to building genuine relationships with them.
FIVE: Emulate the Creator of Trust: Model what you do in business and marketing communications after the Creator of Trust—Jesus.
Jesus kept showing up, asking thought-provoking questions, and offering valuable insights. He was authentic, genuine, patient, kind, and consistent.
Let's build trust and rapport, one authentic, heartfelt connection at a time!
Building trust through email marketing is a journey, not a destination. It requires patience, consistency, and genuine care for your audience. By following these tips and staying true to your values, you can create meaningful connections that stand the test of time.