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Thoughtful perspectives on marketing communication strategy to help you discern what matters,
communicate with integrity, and build trust.
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Planning BEFORE Doing
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Most sources say strategic marketing planingĀ became a thing between 1952 and 1964.
But strategic planning is discussed throughout The Ultimate How-To Guide (aka The Bible), which is over 3,400 years ...
Are You Just Splooshing Around or Making Real Progress?
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It's no secret that I’m addicted to water adventures.
(Anytime there’s an opportunity to do something on or in the water—I dive in.)
Our latest excursion involved whitewater rafting down the French...