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When a Call to Action Crosses the Line (and When It Doesn’t)
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Most people don’t start a business, or support one, just to sell something.
They do it because they believe in the value of what they offer.
They want to meet a real need, bring something good into...
The Reason Why Your Audience Doesn't Take Action
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If you had the opportunity to vacation at an all-inclusive resort for a week, you’d probably get excited. Right?! Me, too. Unfortunately, that’s not what happened to some friends of mine.Â
Their stor...
Communication Lessons from My Pain
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Do you find it harder to remember things (unless you write them down) or get easily distracted (unless you block out focus time)? Sometimes I do, too.Â
Information overload seems like a rational thin...