Ready to Check Your Marketing for Integrity?

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

When a Call to Action Crosses the Line (and When It Doesn’t) alignment call to action connection cta integrity joyful communications persuasion trust trusttension wordsmatter

Most people don’t start a business, or support one, just to sell something.

They do it because they believe in the value of what they offer.

They want to meet a real need, bring something good into...

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The Reason Why Your Audience Doesn't Take Action copywriting persuasion tips why writing tip

If you had the opportunity to vacation at an all-inclusive resort for a week, you’d probably get excited. Right?! Me, too. Unfortunately, that’s not what happened to some friends of mine. 

Their stor...

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Communication Lessons from My Pain copywriting lessons likability persuasion strategy writing

Do you find it harder to remember things (unless you write them down) or get easily distracted (unless you block out focus time)? Sometimes I do, too. 

Information overload seems like a rational thin...

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