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The Silent Shift That Can Cost You communication connection customers integrity relationship targetaudience trusttension why

Have you ever noticed your audience pulling back?
Not with a loud exit or angry feedback... just a slow fade.

One day they’re opening your emails, replying to your updates, and engaging with your pos...

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The Hidden Decisions Behind Every CTA alignment call to action communication connection cta customers integrity joyful communications trusttension

Why Where You Send People—a Form, Calendar, or Cart—Says More Than You Think

It’s not just where a button or call to action leads—it’s what you’re asking your audience to trust you to do.

Someone re...

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When a Call to Action Crosses the Line (and When It Doesn’t) alignment call to action connection cta integrity joyful communications persuasion trust trusttension wordsmatter

Most people don’t start a business, or support one, just to sell something.

They do it because they believe in the value of what they offer.

They want to meet a real need, bring something good into...

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5 Marketing Traps That Erode Trust Without You Realizing It alignment authentic communication connection credibility deceptive ethical joyful communications marketing relationship strategy transformation trust trusttension wordsmatter

Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

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When “Empowerment” Sounds Like a Sales Pitch in Camouflage alignment authentic communications connection deceptive integrity joyful communications relationship wordsmatter

How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

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10 Ways the Christmas Story Can Transform Your Communications alignment authentic communications connection ideas joyful communications marketing strategy transformation

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

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The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

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Marooned Monologue or Inspiring Symphony? Create Landing Pages That Connect connection copywriting focus joyful communications landing page transformation writing tips

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t you hear Maro...

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Lead with Humility: How to Showcase Your Expertise Without Ego authentic connection email relationship writing tip

 

In the world of coaching, entrepreneurship, or any business venture, confidence is seen as a must-have characteristic.

Why? Because a vast majority lean into confidence to get them on a stage, gui...

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