Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which solut...

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

Obnoxious. Loud. Self-Focused. Sad. Unaware. 
 
These words came to mind as a lady displayed multiple emotional outbursts at a luncheon I attended recently.
 
"Thank you for making me look STUPID in front...

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and bosses.

I frequ...

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell the...