Joy's Blog

Are you tired of compromising your values? authentic business communication faith focus joyful copy strategy transformation wordsmatter

This struck a chord with me last night:

Authentic Christians cannot hide Jesus.

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and...

What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

How Will You Respond? alignment authentic copy copywriting wordsmatter

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the...

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