Close the Gap Between Marcom Results & Integrity

Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

The Two Faces of Marketing: When Persuasion Meets Truth authentic communications connection credibility deceptive ethical joyful communications kindness trust wordsmatter writing tips

Remember the time you were on the hunt for a specific solution and finally discovered two promising options? While you felt a sense of relief, you also faced a dilemma as you had to decide which...

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Is Showing Kindness A Means To An End? alignment ethical kindness podcast strategy

Some view showing kindness as a means to an end, especially in business for sales and marketing.

The theory is to 'be kind so people will do what you want.'

But genuine KINDNESS IS ALWAYS THE RIGHT...

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