Is Your Marketing Missing Authentic Joy? Get Tips 👇🏻

How Ethical Email Practices Will Set Your Business Apart alignment authentic credibility deceptive email ethical joyful communications marketing trust

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust...

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My Journey: Answering the Call in Business. alignment authentic business owner communications entrepreneurs ethical faith

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and...

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Is Your Urgency Real, or Is It Memorex? alignment authentic communication copywriting credibility ethical wordsmatter

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

...

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From Truth to Trust: Tips for Building Lasting Connections alignment authentic ethical joyful communications joyful copy marketing relationship trust

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many...

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Is Showing Kindness A Means To An End? alignment ethical kindness podcast strategy

Some view showing kindness as a means to an end, especially in business for sales and marketing.

The theory is to 'be kind so people will do what you want.'

But genuine KINDNESS IS ALWAYS THE RIGHT...

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