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How Life Imitates Deceptive Copywriting Practices

Like most, the pandemic hit these people hard because they couldn't work as waiters or cooks like they usually did. And even if they could, the money they earned wasn't providing what they wanted....
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What Buttons Are You Pushing?

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

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Persuasion vs. Manipulation

 
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.
It is hard to avoid the two concepts because they have become part of societal...
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FREE Virtual Summit

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If you're a Christ-follower with a business, then THIS Virtual Summit is for YOU!

The lineup of speakers will bless your socks off. WHY? Because each one partners with Jesus in their business in...
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I Made a Mistake.

Three+ decades ago, I made a mistake that changed me. I should have known better, but I wasn’t thinking straight. 

I think I was caught up in the fanfare of everything, so...

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Fear versus Love: Which thread are you pulling for sales?

Did you know fear is a sell-tactic used by many in today’s marketplace?

Don’t believe me? Google phrases like “use fear to sell” or “how many people use fear to...

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Is Your Writing Clear?

Just the other day Robert and I were in the kitchen, and with his back to me, he said: "Will you hand me that?"

"Hand you that what?" I asked.

He turned around and said, "Will you hand me that...

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Want to Get Unstuck? Do These Things...

Does consistently writing about your business seem like a hurdle to overcome?

From sleep deprivation to not enough hours in the day—the list of excuses…err, I mean 'competing...

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Does Your Business Message Convey 5-star Dining or Fast-Food?

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we...

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How to Make Frustration Work for You Instead of Against You 


Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a...

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