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How Will You Respond?

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the globe right now.

Human lives are at stake.

This pandemic isn’t about politics, race, gender, age, socio-economics, or faith.

So what do we do?

No matter what you represent, we each have an opportunity and choice to make.

Will we shine the light or stir the pot?

Why not stand out by making a...

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How Will You Live a New Normal?

Every morning this week, the national news starts with, "We're here for you as we all learn to live with a new normal."

But it struck me that my new normal began about a month ago.

The timing of this global crisis with another new normal couldn't align more with what mom, Robert, and I have been going through already.

We were already learning how to live life differently, so adding more shifts into the mix right now fits.

You've probably noticed that the impact of this pandemic is shining the...

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How Do You Use Words?

 

Everyone uses words in some form or fashion.

Some use words more than others.

No matter which end of the spectrum you are on, words are an intrinsic part of life because we all use them throughout the day.

Words can do so many things from conveying good or bad news to convincing, persuading, and selling.

Words have been around since the beginning of time when God said, “Let there be light.”

Words are so powerful that many books are written about the best ways to use them....

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Does the label match the contents?

 

She was so excited to share her low-carb discovery with me that she texted me a picture of her new find. 

"These cauliflower chips taste so good," she said. "I could eat the entire bag."

Since I'd spent the past six years following a ketogenic lifestyle and never heard of cauliflower chips, I couldn't wait to check them out.

A quick Google search gave me the details I needed.

Imagine her surprise and my disappointment as I shared that only 10 chips were equal to one entire day of...

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Transformation is the Key

As entrepreneurs, we all have products and services we are driven to share with the world. Each offering meets the needs of specific people in unique ways.

Since the entrepreneurs I support with copywriting and coaching cover the gambit, I have the opportunity to learn about a variety of things and get paid for it. (How cool is that?!)

At the end of the day, every person I encounter is eager to stand out in the marketplace and attract the right clients.

While two people can sell the exact...

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Who's the Hero in Your Business?

Did you know that Veterans Day has been an official holiday to celebrate those who stepped up to defend the United States since 1938?

Finding ways to honor our living heroes happens on this day around the country.

Every military person trains for a particular role to protect our country by doing jobs that many of us would rather avoid doing.

For example, my husband, Robert, chose to live in the tight quarters of a submarine for many years. So he could operate and maintain...

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How to Stuff Your Sales Copy with Power Words (Podcast Interview)

 

Your website, emails, landing pages, and social posts all rely on words.

But are you using the right ones?

Today's online world makes skilled copywriting important for everything you write.

If you want to reach your audience to connect and sell, then you need a communication strategist, aka an experienced copywriter.

Listen in as Mike Kim interviews me about copywriting on his Brand You Podcast Episode 205: How to Stuff Your Sales Copy with Power Words.

(On a non-Apple platform?...

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Are You Just Splooshing Around or Making Real Progress?

It's no secret that I’m addicted to water adventures.

(Anytime there’s an opportunity to do something on or in the water—I dive in.)

Our latest excursion involved whitewater rafting down the French Broad River in North Carolina.

A few terms were added to my vocabulary during the trip, including “splooshing” and “woo factor.”

Our raft guide described each rapid—before we went through them—with a “splooshing factor” and a...

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Are You a Doer or a Dreamer?

 

Goals. Dreams. Desires.

We all have them.

Some of us make plans and follow through.

...While others are content to sit on the sidelines and dream about the possibilities.

No matter what “thing” you want or need — each of us live in one camp or another.

We’re either doers or dreamers.

Doers are intentional and tend to get things done.

…While dreamers tend to shake their head yes but struggle to follow through.

[Question:] Are you living life as a doer or...

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FEAR: Face Everything And Rise

A friend of mine posted on Facebook that she was freaking out about an impending storm not that long ago. In the post, she asked her friends to say things to calm her.

A Panic Attack Evokes Fear
Her post made me reflect one of my recent scuba dives where I experienced an extreme panic attack.
 
This past Friday morning, we did a deep dive on a 120-140 foot ledge in the ocean. (Most of our dives are normally 75-90 feet.)  Our goal was to see big sharks. 

Timing was...
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