She was so excited to share her low-carb discovery with me that she texted me a picture of her new find.
"These cauliflower chips taste so good," she said. "I could eat the entire bag."
Since I'd spent the past six years following a ketogenic lifestyle and never heard of cauliflower chips, I couldn't wait to check them out.
A quick Google search gave me the details I needed.
Imagine her surprise and my disappointment as I shared that only 10 chips were equal to one entire day of...
As entrepreneurs, we all have products and services we are driven to share with the world. Each offering meets the needs of specific people in unique ways.
Since the entrepreneurs I support with copywriting and coaching cover the gambit, I have the opportunity to learn about a variety of things and get paid for it. (How cool is that?!)
At the end of the day, every person I encounter is eager to stand out in the marketplace and attract the right clients.
While two people can sell the exact...
Did you know that Veterans Day has been an official holiday to celebrate those who stepped up to defend the United States since 1938?
Finding ways to honor our living heroes happens on this day around the country.
Every military person trains for a particular role to protect our country by doing jobs that many of us would rather avoid doing.
For example, my husband, Robert, chose to live in the tight quarters of a submarine for many years. So he could operate and maintain...
Your website, emails, landing pages, and social posts all rely on words.
But are you using the right ones?
Today's online world makes skilled copywriting important for everything you write.
If you want to reach your audience to connect and sell, then you need a communication strategist, aka an experienced copywriter.
Listen in as Mike Kim interviews me about copywriting on his Brand You Podcast Episode 205: How to Stuff Your Sales Copy with Power Words.
(On a non-Apple platform?...
It's no secret that I’m addicted to water adventures.
(Anytime there’s an opportunity to do something on or in the water—I dive in.)
Our latest excursion involved whitewater rafting down the French Broad River in North Carolina.
A few terms were added to my vocabulary during the trip, including “splooshing” and “woo factor.”
Our raft guide described each rapid—before we went through them—with a “splooshing factor” and a...
Goals. Dreams. Desires.
We all have them.
Some of us make plans and follow through.
...While others are content to sit on the sidelines and dream about the possibilities.
No matter what “thing” you want or need — each of us live in one camp or another.
We’re either doers or dreamers.
Doers are intentional and tend to get things done.
…While dreamers tend to shake their head yes but struggle to follow through.
[Question:] Are you living life as a doer or...
As an entrepreneur, you’re sitting at your desk when the phone rings.
The person on the line shares that you’ve moved up on the waitlist.
There is an opening for the meeting you requested months ago, but you need to get there before the end of the day.
You know your destination is about six hours away in another state, but that doesn’t stop you.
Without pausing to think, you grab a few items, hop in the car, and head to the airport.
Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?
There is so much to learn from others that can help any project we're working on as entrepreneurs and business owners.
Take, for instance, The Voice. Have you ever watched it?
If you haven’t had a chance to see it, here’s a quick overview of how it works.
Vocalists sign up to compete for a coveted spot on 1 of 4 coaching teams.
It’s a fact: If you’re going to see results with a project or task, then you have to invest time preparing for the main event.
It is critical to learn best practices, study the masters, research your audience, and understand their potential problems before you take action on anything.
These steps are synonymous with some of my favorite things: copywriting, marketing, coaching, and scuba diving.
Isn’t it ironic that these activities require a significant amount of...