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The Silent Shift That Can Cost You communication connection customers integrity relationship targetaudience trusttension why

Have you ever noticed your audience pulling back?
Not with a loud exit or angry feedback... just a slow fade.

One day they’re opening your emails, replying to your updates, and engaging with your pos...

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The Hidden Decisions Behind Every CTA alignment call to action communication connection cta customers integrity joyful communications trusttension

Why Where You Send People—a Form, Calendar, or Cart—Says More Than You Think

It’s not just where a button or call to action leads—it’s what you’re asking your audience to trust you to do.

Someone re...

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When a Call to Action Crosses the Line (and When It Doesn’t) alignment call to action connection cta integrity joyful communications persuasion trust trusttension wordsmatter

Most people don’t start a business, or support one, just to sell something.

They do it because they believe in the value of what they offer.

They want to meet a real need, bring something good into...

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5 Marketing Traps That Erode Trust Without You Realizing It alignment authentic communication connection credibility deceptive ethical joyful communications marketing relationship strategy transformation trust trusttension wordsmatter

Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

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When “Empowerment” Sounds Like a Sales Pitch in Camouflage alignment authentic communications connection deceptive integrity joyful communications relationship wordsmatter

How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

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Stop Talking About Yourself: What Happens When Your Marketing Puts Your Customer First

 Most business owners don’t set out to make their messaging self-centered.

But if you’ve ever looked back at a landing page, social post, or email pitch and realized most of the language starts with ...

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When Your Message Doesn't Connect: How to Correct Misalignment

A few weeks ago, I stood in a room full of people, caught completely off guard.

Someone I coach walked up and, without warning, launched into a passive-aggressive, public rebuke—while hugging me and ...

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"No" Isn’t the End—It’s an Open Door ethical integrity marketing messaging objections relationship serving vs selling

The world says, "always be selling." But that creates pressure and transactional relationships. A better approach? Always be offering value and building rapport.

Sure, a "no" can feel personal, espec...

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Marketing Sleight of Hand: Why Trust Matters More Than Tricks alignment authentic deceptive joyful communications marketing wordsmatter

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

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Filling Your 2025 Canvas: 10 Purpose-Driven Marketing Tips

“Out with the old, in with the new.” That saying has been around for centuries.

But as we step into the new year, I prefer to think of it as a blank canvas, brimming with possibilities and potential....

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10 Ways the Christmas Story Can Transform Your Communications alignment authentic communications connection ideas joyful communications marketing strategy transformation

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

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Is Truthful Persuasion Just a Myth? alignment authentic communication content credibility deceptive ethical joyful communications marketing strategy tips

Doesn't marketing feel like a contest in today's fast-paced online world? 

 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

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