Why Where You Send People—a Form, Calendar, or Cart—Says More Than You Think

It’s not just where a button or call to action leads—it’s what you’re asking your audience to trust you to do.

Someone re...

Most people don’t start a business, or support one, just to sell something.

They do it because they believe in the value of what they offer.

They want to meet a real need, bring something good into...

Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

How a DM exposed the difference between authentic connection and manipulative messaging

A few days ago, a friend and mentor Voxered me with one of those “you will not believe this just happened” mome...

 Most business owners don’t set out to make their messaging self-centered.

But if you’ve ever looked back at a landing page, social post, or email pitch and realized most of the language starts with ...

A few weeks ago, I stood in a room full of people, caught completely off guard.

Someone I coach walked up and, without warning, launched into a passive-aggressive, public rebuke—while hugging me and ...

The world says, "always be selling." But that creates pressure and transactional relationships. A better approach? Always be offering value and building rapport.

Sure, a "no" can feel personal, espec...

The world today is full of distractions. In the midst of it all, marketing often promises one thing while subtly delivering something else.

Like a magician performing sleight of hand, brands and busi...

“Out with the old, in with the new.” That saying has been around for centuries.

But as we step into the new year, I prefer to think of it as a blank canvas, brimming with possibilities and potential....

The Christmas story, as told in Matthew and Luke, is one of the most beautiful narratives ever recounted.

If you look beyond the profound spiritual aspects, you'll also find timeless strategies you c...

Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

Imagine scrolling through your social media feed, bombarded by messages like "Limited-time offer!" or "Only 5 left in stock!"

A familiar pit forms in your stomach. The new gadget or solution you’ve d...