Season 1
Episodes
Episode 4: Is It Ethical to Use Fear in Marketing?
If fear is used to persuade people to do things, is it ethical to use fear in our marketing communications?
Most people don't give this question a second thought.
But Christ-following business leaders and...
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Episode 3: The Power of Emotions To Motivate Action
Did you know that most people buy things—whether they need them or not — for emotional reasons?
In Sept 2022, Gallup found that 70% of decisions are based on emotions while only 30% are based on rationale.
Yet Nobel...
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Episode 2: How Your Mind Impacts Business Decisions
Did you know that what you focus on equals your results?
In fact, your mind has the power to impact EVERYTHING you do, including the marketing communications strategy and copy you write.
In this second episode, let’s...
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Episode 1: Copywriting & Communications Strategy: What Is It, and Why Should You Care?
Have you ever desired a way to marketing copy that aligns with your values and doesn't make you feel like a used car salesman?
Good news because there IS a way to do just that by using a resource you probably already...
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