Episode 11: How to Change Wavering Loyalty into Reliable Faithfulness
It’s no secret that most business leaders will do whatever it takes to make what they are selling sticky so customers keep coming back for more. Why? Because many companies are competing with others who offer similar...View Episode
Episode 10: Goodness: It May Not Be What You Think It Is
While chapter 10 of Joyful Copy unpacks the concept of pure goodness, the content for this episode dives deeper by exploring the nuances between secular goodness and godly goodness, along with practical business...View Episode
Episode 9: Is Kindness a Business Communications Strategy?
These days, it is not uncommon to see people exhibit kindness as a means to an end. But that approach, whether intentional or not, weaves in manipulation because you are doing things expecting to get something in...View Episode
Episode 8: Hurry Up & Wait... 12 Unique Ways to Market with Patience
We live in a world of immediacy because our minds have been conditioned to want EVERYTHING: ⏱ faster ⏱ cheaper ⏱ immediately ⏱ NOW! If everyone is demanding and everything is urgent — does that make it okay for us to...View Episode
Episode 7: Is Peace Plausible in Marketing?
Have you noticed how chaos and agitation have taken center stage these days? Why? Because stirring the pot is a subtle and easy way to get people to do things. As a Christian business leader, that approach probably...View Episode
Episode 6: The Power of Marketing with Joy
Joy is something most people seek, but only find for fleeting moments. Sadly, many only find momentary bursts of happiness and they equate that to joy. Russell Nelson once shared that “The joy we feel has little to do...View Episode
Episode 5: Is It Possible to Motivate Action with Love Instead of Fear?
Someone once said, “Love doesn’t make the world go round; it makes the ride worthwhile.” While that sentiment sounds plausible, especially these days—love can do so much more because it is a core emotion we ALL...View Episode
Episode 4: Is It Ethical to Use Fear in Marketing?
If fear is used to persuade people to do things, is it ethical to use fear in our marketing communications? Most people don't give this question a second thought. But Christ-following business leaders and...View Episode
Episode 3: The Power of Emotions To Motivate Action
Did you know that most people buy things—whether they need them or not — for emotional reasons? In Sept 2022, Gallup found that 70% of decisions are based on emotions while only 30% are based on rationale. Yet Nobel...View Episode
Episode 2: How Your Mind Impacts Business Decisions
Did you know that what you focus on equals your results? In fact, your mind has the power to impact EVERYTHING you do, including the marketing communications strategy and copy you write. In this second episode, let’s...View Episode
Episode 1: Copywriting & Communications Strategy: What Is It and Why Should You Care?
Have you ever desired a way to marketing copy that aligns with your values and doesn't make you feel like a used car salesman? Good news because there IS a way to do just that by using a resource you probably already...View Episode