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What Is Copywriting, And Why Should You Care?

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live audience was high, and the back-and-forth dialogue between the host and me flowed well.

Audience engagement was off-the-charts with hundreds of comments and questions during and after my session.

One question jumped out at me when someone wrote: “Can you help me understand what "copy" is?”

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