Imagine this:
You write a headline that feels bold.
A CTA that sounds persuasive.
A sentence you picked up from someone else's “top-performing funnel.”

It all feels… familiar.
It sounds good.
It even feel...

Doesn't marketing feel like a contest in today's fast-paced online world? 

It is almost like the businesses that scramble to outshine the competition, make the biggest promises, and use every tric...

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

This struck a chord with me last night: 

Authentic Christians cannot hide Jesus.

You see, I’ve spent many years leaving Jesus at the door so I could be accepted by clients and bosses.

I frequ...

We've all suffered from "blank-page syndrome." You know, when the cursor on your page just blinks, but you can't think of what to write no matter what you think or do?

Sometimes not knowing what to w...

As I sat staring at the unchanging red light with no traffic around, that question kept running through my mind. 

I was tired of waiting. I needed to get down the road. 

And IF I ran the light, nobo...

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live audienc...