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What Buttons Are You Pushing?

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell...

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Fear versus Love: Which thread are you pulling for sales?

Did you know fear is a sell-tactic used by many in today’s marketplace?

Don’t believe me? Google phrases like “use fear to sell” or “how many people use fear to...

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