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Who's the Hero in Your Business?

Did you know that Veterans Day has been an official holiday to celebrate those who stepped up to defend the United States since 1938?

Finding ways to honor our living heroes happens on this day around the country.

Every military person trains for a particular role to protect our country by doing jobs that many of us would rather avoid doing.

For example, my husband, Robert, chose to live in the tight quarters of a submarine for many years. So he could operate and maintain...

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How to Stuff Your Sales Copy with Power Words (Podcast Interview)

 

Your website, emails, landing pages, and social posts all rely on words.

But are you using the right ones?

Today's online world makes skilled copywriting important for everything you write.

If you want to reach your audience to connect and sell, then you need a communication strategist, aka an experienced copywriter.

Listen in as Mike Kim interviews me about copywriting on his Brand You Podcast Episode 205: How to Stuff Your Sales Copy with Power Words.

(On a non-Apple platform?...

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Are You Just Splooshing Around or Making Real Progress?

It's no secret that I’m addicted to water adventures.

(Anytime there’s an opportunity to do something on or in the water—I dive in.)

Our latest excursion involved whitewater rafting down the French Broad River in North Carolina.

A few terms were added to my vocabulary during the trip, including “splooshing” and “woo factor.”

Our raft guide described each rapid—before we went through them—with a “splooshing factor” and a...

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Are You a Doer or a Dreamer?

 

Goals. Dreams. Desires.

We all have them.

Some of us make plans and follow through.

...While others are content to sit on the sidelines and dream about the possibilities.

No matter what “thing” you want or need — each of us live in one camp or another.

We’re either doers or dreamers.

Doers are intentional and tend to get things done.

…While dreamers tend to shake their head yes but struggle to follow through.

[Question:] Are you living life as a doer or...

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FEAR: Face Everything And Rise

A friend of mine posted on Facebook that she was freaking out about an impending storm not that long ago. In the post, she asked her friends to say things to calm her.

A Panic Attack Evokes Fear
Her post made me reflect one of my recent scuba dives where I experienced an extreme panic attack.
 
This past Friday morning, we did a deep dive on a 120-140 foot ledge in the ocean. (Most of our dives are normally 75-90 feet.)  Our goal was to see big sharks. 

Timing was...
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Rule #1: How to Write Copy that Connects & Converts

 Imagine this…

As an entrepreneur, you’re sitting at your desk when the phone rings.

The person on the line shares that you’ve moved up on the waitlist.

There is an opening for the meeting you requested months ago, but you need to get there before the end of the day.

You know your destination is about six hours away in another state, but that doesn’t stop you.

Without pausing to think, you grab a few items, hop in the car, and head to the airport.

You...

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How an Audition for The Voice is Like Preparing for a Product Launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project we're working on as entrepreneurs and business owners.

Take, for instance, The Voice. Have you ever watched it?

If you haven’t had a chance to see it, here’s a quick overview of how it works.

Vocalists sign up to compete for a coveted spot on 1 of 4 coaching teams.

Now, these...

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The Case Against Guarantees Without Risks

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the masters, research your audience, and understand their potential problems before you take action on anything.

These steps are synonymous with some of my favorite things: copywriting, marketing, coaching, and scuba diving.

Isn’t it ironic that these activities require a significant amount of...

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The Secrets for Connecting with Customers & Prospects

You’ve invested a lot of time creating solutions to make life easier for your ideal customers.

You already have customers using your solutions, but you want to grow your business and capture your fair share of the market.

Unfortunately, you're having a hard time connecting with customers.

It shouldn’t be that hard to have a conversation with others about your offer. Should it?

If People Zone Out, Then You're Not Connecting

Every interaction you find yourself talking...

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Why Genuine Listening is Important: 7 Ways to Connect with Others

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core requirement.

Listening is essential to the success of any form of marketing. 

Why is listening so crucial? You must understand what is important to others, especially if you’re going to influence them to take a specific call to action.

You may have the most fabulous product in the world, but...

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