You’ve invested a lot of time creating solutions to make life easier for your ideal customers.

You already have customers using your solutions, but you want to grow your business and capture your fair share of the market.

Unfortunately, you're having a hard time connecting with customers.

It shouldn’t be that hard to have a conversation with others about your offer. Should it?

If People Zone Out, Then You're Not Connecting

Every interaction you find yourself talking...

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core requirement.

Listening is essential to the success of any form of marketing. 

Why is listening so crucial? You must understand what is important to others, especially if you’re going to influence them to take a specific call to action.

You may have the most fabulous product in the world, but...

If you’re anything like me, you feel an internal drive to help others succeed and reach their goals.

You probably spend hours pouring over the right way to position something as you write copy for their products and services.

You might also create strategies and roadmaps to help those you support take their visions to new heights.

You realize that others don’t understand why you’re motivated to help them be successful. (And that is okay.)

Frankly, it is something deep in your...

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they both have me wrapped around all eight paws.

As Cavalier King Charles Spaniels, they are very similar in how they look.

But that is where the similarities stop.

You see, Quigley is shy and reserved. As a “dat” (that’s a dog-cat combo) he beats to his own drum and comes whenever he feels...

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime — not just at the beginning of a new year.

No matter what you want to achieve, creating goals formalizes a game plan to help you get from point a to point b.

Setting new goals creates growth opportunities to help push beyond your self-imposed limitations by exploring the unknown.

Do You Suffer...

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.

Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from diving that apply to business and life that can help others is my jam.

In my 12+-year diving "career," I've always wanted to go diving on my birthday.

With more than 600 dives under my belt, January 19th never seemed to work out for a diving adventure.

I'm hopeful that this year is different.

Weather...

’Tis the season when everyone reflects on where they have been over the past year.

We all seem to play the reflection game in one way or another.

If you’re like me, you’ve probably asked yourself, “What did I accomplish?”

And then you dive a little deeper unpacking the “wins” and “losses” to analyze what you could have done differently.

When you’ve walked through your year in review, did you discover that it went the way you expected?

Did...