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Rule #1: How to Write Copy that Connects & Converts

 Imagine this…

As an entrepreneur, you’re sitting at your desk when the phone rings.

The person on the line shares that you’ve moved up on the waitlist.

There is an opening for the meeting you requested months ago, but you need to get there before the end of the day.

You know your destination is about six hours away in another state, but that doesn’t stop you.

Without pausing to think, you grab a few items, hop in the car, and head to the airport.


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How an Audition for The Voice is Like Preparing for a Product Launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project we're working on as entrepreneurs and business owners.

Take, for instance, The Voice. Have you ever watched it?

If you haven’t had a chance to see it, here’s a quick overview of how it works.

Vocalists sign up to compete for a coveted spot on 1 of 4 coaching teams.

Now, these...

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The Case Against Guarantees Without Risks

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the masters, research your audience, and understand their potential problems before you take action on anything.

These steps are synonymous with some of my favorite things: copywriting, marketing, coaching, and scuba diving.

Isn’t it ironic that these activities require a significant amount of...

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The Secrets for Connecting with Customers & Prospects

You’ve invested a lot of time creating solutions to make life easier for your ideal customers.

You already have customers using your solutions, but you want to grow your business and capture your fair share of the market.

Unfortunately, you're having a hard time connecting with customers.

It shouldn’t be that hard to have a conversation with others about your offer. Should it?

If People Zone Out, Then You're Not Connecting

Every interaction you find yourself talking...

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Why Genuine Listening is Important: 7 Ways to Connect with Others

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core requirement.

Listening is essential to the success of any form of marketing. 

Why is listening so crucial? You must understand what is important to others, especially if you’re going to influence them to take a specific call to action.

You may have the most fabulous product in the world, but...

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The Impact of Random Acts of Appreciation

If you’re anything like me, you feel an internal drive to help others succeed and reach their goals.

You probably spend hours pouring over the right way to position something as you write copy for their products and services.

You might also create strategies and roadmaps to help those you support take their visions to new heights.

You realize that others don’t understand why you’re motivated to help them be successful. (And that is okay.)

Frankly, it is something deep in your...

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When Connecting with Customers, One-Size-Fits-All, Right?!

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they both have me wrapped around all eight paws.

As Cavalier King Charles Spaniels, they are very similar in how they look.

But that is where the similarities stop.

You see, Quigley is shy and reserved. As a “dat” (that’s a dog-cat combo) he beats to his own drum and comes whenever he feels...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do

If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.

But if you’re the type of entrepreneur that is driven to succeed—then you’ll appreciate the thoughts I’m writing here.

You’re probably an A-type personality, like me, that creates goals and does whatever it takes to realize the results.

You’re so focused on succeeding that working towards your goal is similar to a thirst that...
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Dive Into Your Goals Without Shiny Object Syndrome

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime — not just at the beginning of a new year.

No matter what you want to achieve, creating goals formalizes a game plan to help you get from point a to point b.

Setting new goals creates growth opportunities to help push beyond your self-imposed limitations by exploring the unknown.

Do You Suffer...

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I don't always go diving in January, but when I do...

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.

Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from diving that apply to business and life that can help others is my jam.

In my 12+-year diving "career," I've always wanted to go diving on my birthday.

With more than 600 dives under my belt, January 19th never seemed to work out for a diving adventure.

I'm hopeful that this year is different.


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