When you scroll through social media, does it sometimes feel like every fitness ad shouts a similar generic message? "Get fit!" "Download our app!"

Instead of pulling you in, you scroll on by. WHY? B...

Do you ever feel like your landing page is stuck in a one-sided conversation?

Perhaps what you’ve created is a self-focused monologue that only your mom is interested in hearing.

Can’t you hear Maro...

As purpose-driven leaders and Christian business owners, integrity is at the core of everything we think, say, create, and do. This principle extends to our marketing efforts, where building trust wit...

After speaking at the Called, Confident, & Chosen Summit 2024, I had the opportunity to participate in a meet and greet session by the Summit host.

During this gathering of speakers and attendees, sh...

You've spent hours creating your new free offer (aka lead magnet) that you'll give to potential customers in exchange for their contact info.

You are certain what you created will help you grow your ...

There I was, stuck in traffic, waiting to turn into my subdivision. Suddenly, I noticed an oncoming car drifting partially into my lane.

Heart pounding, I slammed on the horn, bracing for impact.

Th...

You either love it or you hate it.

Some use it as a form of expression. Others use it as a de-stressing tool.

And even others use it as a way to complain and whine while getting nothing done at all....

In the world of coaching, entrepreneurship, or any business venture, confidence is seen as a must-have characteristic.

Why? Because a vast majority lean into confidence to get them on a stage, gui...

Have you ever sparked someone's interest with your thoughts, products, or services? 

Maybe you scratched an itch by offering solutions to their challenges. Next thing you know, they're eagerly awaiti...

Fact One: Discerning truth from deception is elusive, especially in our AI-focused society. (Sadly, humans have wrestled with deceptive practices for centuries.)

Fact Two: While many individuals and ...

Look around and the cacophony of competition for attention is easy to see in today's business landscape. Doesn't it seem like it has reached a deafening pitch?!

From grandiose claims to outlandish st...

My last two blog posts offered you TEN tips to help your content Dance Like Frosty and Shine Like Rudolph. (If you missed them, you'll want to click the corresponding hyperlinks.)

Now let's focus on ...