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Why Sales and Marketing Copy is Like Dating

Have you ever met someone who jumped straight from hello to a marriage proposal?

I think we all have encountered that in one way or another. 

Here’s What Happened...

I was living in...

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Rule #1: How to Write Copy that Connects & Converts

Imagine you're sitting at your desk when the phone rings and the person on the line shares that you've moved up on the waitlist.

 

There is an opening for the meeting you requested months ago,...

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What Is Copywriting, And Why Should You Care?

Last week, I had the opportunity to speak during a Virtual Summit about using copywriting to move from Joyless to JoyFUL.

Facilitated like a podcast interview on video, the energy of the live...

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Is Building Trust Important?

No matter which way you turn, trust is a key factor in life.

From face-to-face interactions to the courses you buy, coaches you hire, and sports you play—trust plays a vital role in every...

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How Will You Respond?

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the...

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How Will You Live a New Normal?

Every morning this week, the national news starts with, "We're here for you as we all learn to live with a new normal."

But it struck me that my new normal began about a month ago.

The timing of...

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How Do You Use Words?

 

Everyone uses words in some form or fashion.

Some use words more than others.

No matter which end of the spectrum you are on, words are an intrinsic part of life because we all use them...

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Does the label match the contents?

 

She was so excited to share her low-carb discovery with me that she texted me a picture of her new find. 

"These cauliflower chips taste so good," she said. "I could eat the entire bag."

...
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Transformation is the Key

As entrepreneurs, we all have products and services we are driven to share with the world. Each offering meets the needs of specific people in unique ways.

Since the entrepreneurs I support with...

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Who's the Hero in Your Business?

Did you know that Veterans Day has been an official holiday to celebrate those who stepped up to defend the United States since 1938?

Finding ways to honor our living heroes happens on this day...

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