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What Are You Focused On? copywriting focus marketing transformation

Humans are like sponges that absorb whatever they're around. What we focus on is what we tend to become more like.

If you keep talking about how your life sucks, then everything around you will look ...

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How Life Imitates Deceptive Copywriting Practices copywriting deceptive
Like most, the pandemic hit these people hard because they couldn't work as waiters or cooks like they usually did. And even if they could, the money they earned wasn't providing what they wanted.
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What Buttons Are You Pushing? authentic copy copywriting framework joyful copy wordsmatter writing tip

I can't believe what he said. Did you read that?

Without skipping a beat, the words he read created anger and action.

The next thing you know, he donated to the campaign and made a point to tell the...

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Persuasion vs. Manipulation authentic business copy credibility virtual summit
Manipulation and persuasion date back to the Garden of Eden when seductive words made a forbidden fruit enticing.⁣
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It is hard to avoid the two concepts because they have become part of societal DN...
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FREE Virtual Summit
If you're a Christ-follower with a business, then THIS Virtual Summit is for YOU!

The lineup of speakers will bless your socks off. WHY? Because each one partners with Jesus in their business i
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I Made a Mistake. copywriting entrepreneur framework lessons

Three+ decades ago, I made a mistake that changed me. I should have known better, but I wasn’t thinking straight. 

I think I was caught up in the fanfare of everything, so distractions from what real...

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Fear versus Love: Which thread are you pulling for sales? copywriting joyful copy writing

Did you know fear is a sell-tactic used by many in today’s marketplace?

Don’t believe me? Google phrases like “use fear to sell” or “how many people use fear to sell,” and you’ll see between 400-600 ...

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Is Your Writing Clear? copy tips writing

Just the other day Robert and I were in the kitchen, and with his back to me, he said: "Will you hand me that?"

"Hand you that what?" I asked.

He turned around and said, "Will you hand me that plate...

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Want to Get Unstuck? Do These Things... business success tips writing

Does consistently writing about your business seem like a hurdle to overcome?

From sleep deprivation to not enough hours in the day—the list of excuses…err, I mean 'competing priorities' is long.

No...

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Does Your Business Message Convey 5-star Dining or Fast-Food? business copywriting marketing messaging

Imagine that we hopped on a call, and I asked, "What do you do?”

Would you have to think about how to respond? Or would you know what to say immediately?

There is no wrong answer because we all achi...

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How to Make Frustration Work for You Instead of Against You 
 copy copywriting marketing strategy writing tip

Life seems filled with a long list of frustrations. In the past few days alone, my list of toestubbers keeps growing at a rapid pace.

From the client who struggles to follow-thru with a promise… To t...

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Communication Lessons from My Pain copywriting lessons likability persuasion strategy writing

Do you find it harder to remember things (unless you write them down) or get easily distracted (unless you block out focus time)? Sometimes I do, too. 

Information overload seems like a rational thin...

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