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FEAR: Face Everything And Rise marketing plan strategy
A friend of mine posted on Facebook that she was freaking out about an impending storm not that long ago. In the post, she asked her friends to say things to calm her.

A Panic Attack...
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How an Audition for The Voice is Like Preparing for a Product Launch copywriting marketing product launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project...

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The Case Against Guarantees Without Risks copywriting marketing product launch

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the...

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The Secrets for Connecting with Customers & Prospects customers marketing

You’ve invested a lot of time creating solutions to make life easier for your ideal customers.

You already have customers using your solutions, but you want to grow your business and...

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Why Genuine Listening is Important: 7 Ways to Connect with Others marketing

Marketing has been around in some form or fashion since the mid-1400s. The various mediums and methods have changed over time. But through its evolution, the skill of listening has remained a core...

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The Impact of Random Acts of Appreciation

If you’re anything like me, you feel an internal drive to help others succeed and reach their goals.

You probably spend hours pouring over the right way to position something as you write copy...

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When Connecting with Customers, One-Size-Fits-All, Right?! copywriting marketing

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do copywriting entrepreneur marketing planning strategy
If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to...
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Dive Into Your Goals Without Shiny Object Syndrome copywriting entrepreneur marketing planning strategy

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime —...

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I don't always go diving in January, but when I do... copywriting entrepreneur marketing

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.


Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from...

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Dive Into Your Past to Move Forward copywriting entrepreneur marketing planning strategy

’Tis the season when everyone reflects on where they have been over the past year.

We all seem to play the reflection game in one way or another.

If you’re like me, you’ve probably...

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