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How Will You Respond?

Finding a way to save lives from an invisible virus is key to our success as a human race.

We aren’t watching an action thriller movie.

Coronavirus is happening in real-life around the...

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How Do You Use Words?

 

Everyone uses words in some form or fashion.

Some use words more than others.

No matter which end of the spectrum you are on, words are an intrinsic part of life because we all use them...

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Does the label match the contents?

 

She was so excited to share her low-carb discovery with me that she texted me a picture of her new find. 

"These cauliflower chips taste so good," she said. "I could eat the entire bag."

...
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How to Stuff Your Sales Copy with Power Words (Podcast Interview)

 

Your website, emails, landing pages, and social posts all rely on words.

But are you using the right ones?

Today's online world makes skilled copywriting important for everything you...

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How an Audition for The Voice is Like Preparing for a Product Launch

Isn't it interesting how the process for many things in life align with the steps we take for projects in our own businesses?

There is so much to learn from others that can help any project...

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The Case Against Guarantees Without Risks

It’s a fact:  If you’re going to see results with a project or task, then you have to invest time preparing for the main event.

It is critical to learn best practices, study the...

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When Connecting with Customers, One-Size-Fits-All, Right?!

I spend a lot of time with the “President” and “COO” of my business.

These two influencers also happen to be my furry-sons—Quigley and Paisley.

No surprise that they...

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The Hidden Success Secret Most Entrepreneurial Business Owners Forget to Do

If you’re the type of person that sits back and expects things to happen for you—then this blog post isn’t for you.


But if you’re the type of entrepreneur that is driven to...
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Dive Into Your Goals Without Shiny Object Syndrome

Everywhere we look people are talking about creating goals for the new year.

At its core, goal creating is about change and transformation.

Creating transformation is a good pursuit anytime —...

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I don't always go diving in January, but when I do...

You've probably figured out that I'm a copywriter and marketer who is passionate about scuba diving.


Playing the role of an underwater tourist makes me do a happy dance.

Finding lessons from...

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